Performance Marketing Manager

Job Title:

Department:

Location:

Company:

Industry:

Experience:

About Ridhira Group:

real estate, wellness, and luxury lifestyle developments

Role Overview:

Performance Marketing Manager

Key Responsibilities:

1. Strategic Planning & Execution

• Develop and implement

  integrated performance marketing strategies

  to drive qualified leads, brand visibility, and conversions for Ridhira’s projects.
• Create

  targeted campaigns

  based on audience personas — including HNIs, investors, NRI buyers, and corporate professionals.
• Manage digital budgets efficiently to ensure maximum ROI across platforms.
• Coordinate with leadership to align marketing goals with

  sales and brand strategy

  .

2. Campaign Management

• Plan, execute, and optimize campaigns on

  Google Ads, Meta Ads, LinkedIn, YouTube

  , and

  real estate portals

  (99acres, Magicbricks, Housing.com).
• Utilize

  retargeting and automation workflows

  to re-engage prospects and nurture leads.
• Oversee

  end-to-end funnel management

  , from lead generation to CRM integration and sales feedback loops.
• Collaborate with internal creative teams and external agencies for ad creative development, ensuring alignment with the

  Ridhira brand voice

  .

3. Analytics, Insights & Reporting

• Monitor campaign performance across all digital platforms using

  Google Analytics 4, Tag Manager, CRM dashboards

  , and BI tools.
• Track KPIs like

  CPL, CTR, CAC, ROAS

  , and

  lead-to-site-visit conversion

  to assess performance.
• Generate comprehensive reports with insights, trends, and actionable recommendations for management.
• Continuously optimize campaigns based on data analytics and consumer behavior insights.

4. Collaboration & Stakeholder Management

• Work closely with

  Sales, CRM, and Project Teams

  to ensure lead quality and marketing alignment.
• Coordinate with the

  Brand and Creative divisions

  to produce visually strong, high-conversion ad creatives.
• Partner with technology and digital vendors for analytics, automation, and media performance enhancement.
• Support the

  launch of new projects and campaigns

  with performance-based digital strategies.

5. Technology & Tools

• Expert in using:

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

• Google Analytics 4, Tag Manager, Search Console

• LeadSquared / HubSpot / Salesforce

  for lead and CRM tracking

• Excel / Power BI / Data Studio

  for analytics and reporting
• Familiarity with

  SEO, automation tools, and landing page optimization

  best practices.

Key Skills & Competencies:

• Proven success in

  real estate digital lead generation and campaign management.

• Strong understanding of

  digital sales funnels

  and customer conversion pathways.
• Analytical mindset with

  ROI-focused decision-making.

• Excellent collaboration and communication skills.
• Ability to manage multiple campaigns and large ad budgets effectively.
• Up-to-date knowledge of

  digital marketing trends, AI tools, and automation.

Educational Qualification:

• Bachelor’s or Master’s Degree in

  Marketing, Digital Media, or Business Administration.

• Certifications in

  Google Ads / Meta Blueprint / Analytics / HubSpot

  preferred.

Key Performance Indicators (KPIs):

• Monthly qualified lead generation targets
• Lead-to-site-visit and site-visit-to-sale conversion ratios
• Cost per qualified lead (CPL)
• Digital ROI and ROAS metrics
• Brand visibility and digital engagement growth

Why Join Ridhira Group:

• Be part of a

  visionary organization

  redefining luxury living, hospitality, and wellness experiences.
• Opportunity to work across

  premium lifestyle and real estate projects

  .
• Dynamic and innovation-driven environment with growth-oriented culture.
• Exposure to

  cross-functional marketing initiatives

  across real estate, hospitality, and wellness domains.

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Apply Now:

anusha@ridhira.com

+91 7386688223