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Indra Shakti Ventures
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Performance Marketing Manager

Performance Marketing Manager

Indra Shakti Ventures

5 - 7 years

6 - 10 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

trade analytical brand awareness e-commerce fmcg management director marketing media planning brand building analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a dynamic Performance Marketing Manager to drive data-led growth for Indra Shaktibrands across digital, e-commerce, and emerging media ecosystems. This role will lead the full funnel of paid media planning, buying and optimization across search, social, OTT, DOOH, and programmatic channels. The ideal candidate will combine analytical rigor with creative acumen to scale brand awareness, acquisition and retention ensuring every rupee invested delivers measurable impact.

Key Responsibilities

- Plan, execute and optimize performance campaigns across social, search, display, OTT, DOOH, e-commerce and programmatic channels.

- Leverage latest media tools for planning, targeting, tracking, and analytics (eg, DV360, The Trade Desk, Google Ads, Meta Business Suite, Amazon Ads, analytics dashboards).

- Track and optimize D2C KPIs: ROAS, CAC, LTV, repeat purchase, retention, and engagement.

- Manage programmatic buying, including audience segmentation, optimization, and operations.

- Collaborate with brand team to develop high-performing campaign creatives and messaging.

- Continuously analyze media performance and consumer behavior to improve acquisition and retention efficiency.

- Identify new media opportunities and platforms for D2C growth.

- Ensure QA, proper tagging, attribution, and compliance for all campaigns.

Requirements

Agency background mandatory.
Experience in FMCG and or D2C will be advantage.
Passion for blending brand-building with business impact.

Requirements

Agency background mandatory.
Experience in FMCG and or D2C will be advantage.
Passion for blending brand-building with business impact.

Benefits

Influence and shape the strategic direction of two distinctive brands within a dynamic and evolving industry.
Fast track your career growth. Grow exponentially along with the organisation
Be part of a visionary company that values leadership, strategic insight, and innovative thinking

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Performance Marketing Manager