Performance Marketing Manager

Company Overview

GoodScore is on a mission to make financial literacy and credit access simple, actionable, and inclusive for over 150 million Indians who are credit-underserved.

From starting personalized credit consulting in 2023 to now empowering over 1 million users to take control of their credit health, we are one of India’s fastest-growing credit score & credit management apps.

We are backed by top VC funds in India, ranked among the top 10 finance apps in India, and are on the 1x to 100x journey. We’re building a team that shares our vision of transforming how India manages credit.

About the Role

We are looking for a data-driven and results-oriented Performance Marketing Manager to plan, execute, and optimize paid marketing campaigns across digital channels. You will play a pivotal role in customer acquisition and revenue growth by managing ad budgets, measuring performance, and constantly iterating on strategy. You will also work on managing growth projects and look at their end-to-end execution by working closely with cross-functional and multi-functional teams

Key Responsibilities

• Develop and execute data-driven performance marketing campaigns across Google, Facebook, and alternative platforms.
• Track & Analyze campaign performance using key metrics like CTR, CPM, CPI and CPO, and to identify the most effective channels and present actionable insights to stakeholders.
• Perform detailed keyword research, competitor analysis, and market research to inform data-driven campaign strategies. Manage monthly ad spends and allocate budgets effectively across channels and campaigns.
• Work closely with design and content teams to create & test high-performing ad creatives in a high pace testing environment.
• Use Google Ads Manager, Facebook Business Manager, Google Analytics (GA4), Mixpanel, Play Console, and other martech tools.
• Identify opportunities for improvement and develop innovative marketing strategies to increase user engagement & retention as well.

You will be successful if you have

• 1-3 years of experience in performance marketing for an app-based business with a proven track record of success.
• Deep understanding of ad platforms like Google, Meta, UAC & experience in developing and executing performance marketing campaigns across paid search, social media, and other digital channels.
• Experience in planning and creation of video ads tailored to different user personas, ensuring alignment with campaign objectives.
• Proficient in Excel/Sheets, attribution platforms, and analytics tools. Strong analytical mindset with attention to detail.
• Strong communication and collaboration skills to work effectively with cross-functional teams. Comfortable working in fast-paced, high-growth environments.
• Familiarity with growth loops, CRM, or lifecycle marketing

Why Join Us?

• Be a pivotal part of a fast-growing company with a significant impact on user growth and success.
• Work closely with the founder and be involved in high-level decision-making processes.
• Collaborative and dynamic work environment.