Performance Marketing Manager (B2B SaaS)

PLEASE READ THROUGH CAREFULLY AND APPLY ONLY IF YOU MEET THE CRITERIA. (WE NEED PEOPLE who are specialist in running & strategizing ads in the B2B SaaS space)

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Budget: Upto 25 lacs

About the Company:

We are a marketing consulting firm focused on helping businesses decode, optimize, and scale their paid media investments through data-driven insights, automation, and strategic rigor. We work across startups, growth-stage companies, and enterprises to deliver measurable business impact through high-performance marketing systems.

Senior Ad Strategist—a seasoned paid media expert with 3-6 years of hands-on experience in Facebook/Meta Ads and cross-channel campaign execution.

What You’ll Do:

First 30 Days – Strategic Onboarding & Alignment

● Dive deep into the company’s consulting-first approach to performance marketing, including proprietary frameworks, playbooks, and campaign systems.

● Understand how we integrate AI, automation, and analytics to drive performance across diverse client portfolios.

● Collaborate closely with business consultants and other senior team members to align on client contexts, goals, and growth strategies.

● Audit existing client campaigns to identify quick-win optimizations and strategic gaps.

● Start contributing to strategic discussions and planning sessions for active and upcoming accounts.

Next 60 Days – Ownership & Execution

● Take over end-to-end ownership of paid media execution across assigned client accounts, including strategy, setup, optimization, and reporting.

● Lead campaign planning and media buying with a cross-channel lens (primarily Meta, with Google/TikTok/LinkedIn as needed).

● Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies.

● Use the company's AI and automation stack to proactively enhance campaign performance.

● Start mentoring junior Paid Media Executives and Analysts by reviewing their work and guiding tactical execution.

Beyond 90 Days – Strategic Leadership & Innovation

● Lead the paid media strategy for key accounts, ensuring alignment with broader business goals and measurable outcomes.

● Develop and refine scalable campaign playbooks, tracking systems, and reporting templates.

● Partner with creative, analytics, and tech teams to launch full-funnel performance marketing initiatives.

● Contribute to the company's thought leadership by introducing new testing ideas, platform innovations, and strategic frameworks.

● Actively shape the evolution of the paid media function at the company as we scale.

What We’re Looking For:

3-6 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads

● Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.

● Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.

tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs

● Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.

analyze campaign metrics, derive insights, and implement automation

● Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.

● Experience mentoring or managing junior paid media professionals is preferred

Why Join Us?

✔ Technical Excellence & Strategic Impact: Be the lead SME on paid media campaigns, translating complex strategy into high-quality execution and optimization.

✔ Collaboration that Elevates: Partner with senior business consultants who combine strategic clarity and executional excellence to drive meaningful growth for clients.

✔ Ownership & Growth: Take full ownership of campaign execution for multiple high-value clients and mentor junior team members.

✔ Leverage Cutting-Edge Tools: Use AI, automation, and data-driven marketing technology to drive efficiency and scale.

✔ Accelerated Career Path: Develop leadership capabilities and influence the paid media

practice across the company as we grow.