Performance Marketing Manager

Job Description

📍 Location: Jaipur 🕒 Full-Time | In-House Only Your Role: Performance Marketing Manager We’re looking for a data-driven Performance Marketing Manager to scale our digital footprint and drive revenue across our D2C website and leading fashion marketplaces like Myntra, Nykaa Fashion, and AJIO. You’ll lead high-impact campaigns across Meta, Google, and marketplace channels with a sharp focus on ROI and brand visibility. If you thrive on numbers, love experimenting with creative strategies, and understand fashion consumers—this is your calling. What You’ll Do • Lead paid marketing campaigns across Meta Ads, Google Ads, and marketplace ads • Strategize and execute growth-focused campaigns tailored for Myntra, Nykaa Fashion, and AJIO • Optimize for CAC, ROAS, and AOV through data-driven decisions • Collaborate with design and product teams to build high-performing creatives and landing pages • Leverage tools like GA4, Triple Whale, or similar for tracking and attribution • A/B test creatives, ad copies, targeting, and funnels for performance improvement • Monitor key metrics and present weekly performance reports with actionables • Stay ahead of platform trends, algorithms, and fashion commerce insights • Utilize the latest AI tools to improve workflow and campaign efficiency What You Bring • Experience in running paid campaigns for fashion D2C brands and marketplaces • Proficiency in Meta Ads Manager, Google Ads, and marketplace campaign tools (Myntra/Nykaa/AJIO) • Strong understanding of digital KPIs: ROAS, CAC, CTR, CPM, etc. • Hands-on experience with attribution tools, UTM tracking, and performance dashboards • Solid analytical and Excel skills; bonus for GA4 or similar data platforms • Working knowledge of modern AI marketing tools for content, automation, or optimization • Bachelor’s degree in Marketing, Business, or related field • Creative mindset with a strong grasp of brand tonality and consumer behavior • Full-time availability at our Jaipur office • Bonus: Prior experience in marketplace campaign optimization or AMS-type tools for fashion Why Join Us? • Drive growth for one of India’s most tech-forward ethnicwear brands • Work on performance marketing across premium fashion marketplaces • Use the latest AI tools and data platforms to fast-track growth • Be part of a young, fast-moving team that values experimentation and performance • Competitive pay + growth-based performance incentives • Shape campaigns that directly impact national and global fashion markets Show more Show less