Performance Marketing Lead

About Company:

Performance Marketing Lead

Roles And Responsibilities -

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability
  

Ideal Candidate

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools
  

Bonus If You Have

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets or basic data dashboards.
  

Mandatory

• Strong performance marketer profile
• Mandatory (Experience): Must have 2.5+ years of experience in performance marketing in B2C product companies (preferred Fintech)
• Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Mandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2C
• Mandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• Mandatory(Company): B2C Product companies (B2C Fintech is highly preferred)
  

Preferred

• Preferred (Tech Skills 1): Experience with AI/ML platforms for marketing
• Preferred (Tech Skills 2): Experience with creative automation tools like Canva or Pencil
• Preferred (Tech Skills 3):Exposure to offline Acquisition channels.