Performance Marketing Executive

Position Overview

Performance Marketing Executive

Key Responsibilities

Campaign Management

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
• Manage budgets effectively and allocate spend for maximum impact.
• Continuously test creatives, messaging, and targeting strategies to improve performance.
  

Analytics & Optimization

• Monitor campaign KPIs (CPL, CTR, conversion rates, ROI) and deliver regular performance reports.
• Conduct structured A/B experiments to validate hypotheses and scale winning strategies.
• Translate data insights into actionable improvements across channels.
  

Funnel Development & Remarketing

• Design and manage marketing funnels to guide prospects from awareness to conversion.
• Build remarketing campaigns to re-engage high-intent audiences and improve pipeline contribution.
• Collaborate with content and design teams to improve landing pages and conversion paths.
  

Automation & Efficiency

• Implement automation workflows using HubSpot, Zapier, or ActiveCampaign to streamline campaign execution and lead management.
• Automate recurring reporting and reduce manual marketing tasks.
• Proactively identify inefficiencies in marketing processes and optimize for speed and scalability.
  

Lead Generation

• Drive strategies to consistently generate high-quality B2B leads.
• Explore emerging platforms, partnerships, and acquisition tactics to expand reach.
• Work closely with sales to ensure lead quality alignment and smooth pipeline handoff.
  

Qualifications

• 4+ years of hands-on experience in performance marketing, ideally in a B2B environment.
• Proven success managing and optimizing campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Strong grasp of funnels, remarketing, and conversion optimization tactics.
• Experience with marketing automation tools (HubSpot, Zapier, ActiveCampaign, etc.).
• Analytical mindset with advanced skills in Excel/Google Sheets and dashboards.
• Ability to thrive in a fast-paced, growth-focused environment.
• Bonus: Familiarity with B2B lead scoring and sales pipeline processes.
  

Our Values

• Bootstrapped Mindset: Strategic, resourceful, ROI-focused.
• Rapid Growth: Move fast, test constantly, scale proven tactics.
• Efficiency First: Use automation and smart workflows to eliminate waste.
  

Why Join Us?

Performance Marketing Executive

data, creativity, and growth marketing