Performance Marketing Executive

Company Description

Drona Aviation, an IIT Bombay alumni-led and incubated startup founded in 2014, is at the forefront of drone innovation. We developed India's first programmable nano-drone, Pluto, along with its software and hardware ecosystem, PlutoBlocks, creating a platform for learners, hobbyists, and professionals to explore and innovate in UAV technology.

Our offerings include Do-It-Yourself Nano Drone Kits, programmable drones for coding, modular hardware kits, and structured learning content, catering to students, educators, and tech enthusiasts globally. Through engaging workshops, training programs, and summer camps, we have inspired users ages above 8. With numerous global recognitions, we continue to shape the future of drone technology in India and beyond.

Role Overview

Performance Marketing Executive

Key Responsibilities

• Plan, execute & optimize

  Meta, Google, and LinkedIn Ads

  for lead generation and retargeting.
• Build and manage

  marketing automations

  using tools like

  Brevo (Sendinblue), Zoho CRM, and Tag Manager

  .
• Set up

  conversion tracking, GCLID mapping, and data attribution

  for campaign performance.
• Create and monitor

  performance dashboards

  (GA4, Data Studio, CRM Reports).
• Collaborate with the content team to A/B test creatives, copy, and CTAs.
• Ensure smooth integration between ad platforms, CRM, and email automation flows.

Qualifications

• 13 years of experience in

  performance marketing and automation

  .
• Strong hands-on experience with

  Google Ads, Meta Ads Manager, and GA4

  .
• Working knowledge of

  Tag Manager, CRM workflows, and marketing automation tools

  .
• Data-driven mindset with ability to analyze CPL, CTR, CAC, and ROAS.

Bonus Skills

• Experience with

  Zoho CRM, Brevo

  or similar automation platforms.
• Familiarity with

  tracking scripts, web events, and campaign attribution setup

  .