Performance Marketing Executive

3 years

0 Lacs

Posted:2 months ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Hello,

Greetings of the day !!


📍 Location: Powai, Mumbai | 🏢 Full-time, On-site


About Strique

Strique is a Series-A funded SaaS marketing automation platform used by 100+ global brands. We help ecommerce and SaaS companies automate catalog feeds, simplify reporting, and gain AI-driven insights to scale profitably.


Role Overview

Performance Marketing Executive

planning, execution, optimization, and reporting


Key Responsibilities


Media Planning & Strategy

  • Create

    media plans for both Indian and global markets

    .
  • Forecast budgets, expected reach, CPA, and ROAS for different channels.
  • Align media plans with Strique’s overall marketing and growth objectives.
  • Research and recommend new channels/platforms for experimentation.

Campaign Execution & Optimization

  • Set up and manage campaigns across

    Facebook, Google, LinkedIn, Reddit, and other digital ad platforms

    .
  • Continuously optimize targeting, bidding, ad creatives, and landing pages for maximum performance.
  • Conduct

    A/B and multivariate testing

    across creatives, audiences, and funnels.
  • Scale campaigns profitably while maintaining efficiency metrics (CPC, CPA, ROAS).

Creative & Content Strategy

  • Work with the design/content team to build

    ad creatives, copy, and messaging

    aligned with audience personas.
  • Suggest

    new creative angles

    based on performance insights.
  • Ensure consistency of brand voice across different ad platforms.

Tracking, Analytics & Reporting

  • Set up and manage tracking for all campaigns via

    Google Tag Manager (GTM)

    , GA4, and other tools.
  • Ensure correct implementation of

    conversion tracking, event tracking, and pixels

    across platforms.
  • Analyze funnel performance and user journeys, identifying drop-off points and recommending fixes.
  • Prepare

    weekly/monthly performance reports

    with actionable insights for leadership.
  • Build dashboards (Google Data Studio, Looker, or similar) for real-time campaign monitoring.

Collaboration & Growth Marketing

  • Work closely with product, sales, and content teams to align campaigns with business goals.
  • Contribute to

    growth marketing experiments

    (e.g., retargeting strategies, account-based marketing, lead gen funnels).
  • Stay updated with

    industry trends, platform updates, and new ad features

    .

Required Skills & Qualifications


  • Education

    : Bachelor’s degree in Marketing, Business, or a related field.
  • Experience

    : 2–3 years in performance marketing/digital advertising.
  • Ad Platforms

    : Hands-on experience with

    Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager

    . Exposure to Reddit Ads or other platforms is a plus.
  • Media Planning

    : Ability to forecast budgets, build media plans, and optimize spends across markets.
  • Tracking & Analytics

    :
  • Strong experience with

    Google Tag Manager (GTM)

    for event setup and execution.
  • Proficiency in

    Google Analytics / GA4

    and campaign attribution.
  • Knowledge of UTMs, pixels, and tracking across multiple platforms.
  • Tools

    : Excel/Google Sheets (pivot tables, charts, VLOOKUP, data analysis), Google Data Studio / Looker for dashboards.
  • Creativity

    : Ability to brief creative teams and suggest

    copy, design, and content strategies

    based on performance.
  • Analytical Skills

    : Strong data analysis mindset with the ability to translate numbers into strategy.
  • Soft Skills

    : Excellent communication, time management, and organizational skills.


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