Performance Marketing Executive

Hello,

Greetings of the day !!

📍 Location: Powai, Mumbai | 🏢 Full-time, On-site

About Strique

Strique is a Series-A funded SaaS marketing automation platform used by 100+ global brands. We help ecommerce and SaaS companies automate catalog feeds, simplify reporting, and gain AI-driven insights to scale profitably.

Role Overview

Performance Marketing Executive

planning, execution, optimization, and reporting

Key Responsibilities

Media Planning & Strategy

• Create

  media plans for both Indian and global markets

  .
• Forecast budgets, expected reach, CPA, and ROAS for different channels.
• Align media plans with Strique’s overall marketing and growth objectives.
• Research and recommend new channels/platforms for experimentation.

Campaign Execution & Optimization

• Set up and manage campaigns across

  Facebook, Google, LinkedIn, Reddit, and other digital ad platforms

  .
• Continuously optimize targeting, bidding, ad creatives, and landing pages for maximum performance.
• Conduct

  A/B and multivariate testing

  across creatives, audiences, and funnels.
• Scale campaigns profitably while maintaining efficiency metrics (CPC, CPA, ROAS).

Creative & Content Strategy

• Work with the design/content team to build

  ad creatives, copy, and messaging

  aligned with audience personas.
• Suggest

  new creative angles

  based on performance insights.
• Ensure consistency of brand voice across different ad platforms.

Tracking, Analytics & Reporting

• Set up and manage tracking for all campaigns via

  Google Tag Manager (GTM)

  , GA4, and other tools.
• Ensure correct implementation of

  conversion tracking, event tracking, and pixels

  across platforms.
• Analyze funnel performance and user journeys, identifying drop-off points and recommending fixes.
• Prepare

  weekly/monthly performance reports

  with actionable insights for leadership.
• Build dashboards (Google Data Studio, Looker, or similar) for real-time campaign monitoring.

Collaboration & Growth Marketing

• Work closely with product, sales, and content teams to align campaigns with business goals.
• Contribute to

  growth marketing experiments

  (e.g., retargeting strategies, account-based marketing, lead gen funnels).
• Stay updated with

  industry trends, platform updates, and new ad features

  .

Required Skills & Qualifications

• Education

  : Bachelor’s degree in Marketing, Business, or a related field.

• Experience

  : 2–3 years in performance marketing/digital advertising.

• Ad Platforms

  : Hands-on experience with

  Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager

  . Exposure to Reddit Ads or other platforms is a plus.

• Media Planning

  : Ability to forecast budgets, build media plans, and optimize spends across markets.

• Tracking & Analytics

  :
• Strong experience with

  Google Tag Manager (GTM)

  for event setup and execution.
• Proficiency in

  Google Analytics / GA4

  and campaign attribution.
• Knowledge of UTMs, pixels, and tracking across multiple platforms.

• Tools

  : Excel/Google Sheets (pivot tables, charts, VLOOKUP, data analysis), Google Data Studio / Looker for dashboards.

• Creativity

  : Ability to brief creative teams and suggest

  copy, design, and content strategies

  based on performance.

• Analytical Skills

  : Strong data analysis mindset with the ability to translate numbers into strategy.

• Soft Skills

  : Excellent communication, time management, and organizational skills.