Performance Marketing Executive

Job description

Performance Marketing Executive / Media Buyer

An exciting opportunity has arisen in our marketing team for a Performance Marketing Executive. In this role, you will be responsible for helping to define the strategy, managing the daily management of PPC and paid social campaigns, and reporting to internal stakeholders.

The role will suit someone seeking an exciting growth opportunity in a fast-paced environment and looking to make an immediate impact. We are seeking an individual with a strong foundation in PPC, a passion for the field, and the ability to be proactive and highly organized, with excellent communication skills.

Responsibilities of the Performance Marketing Executive

1. The purpose of this role is to drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels, including display, PPC & affiliates

2. Produce daily reporting of KPIs to identify issues and opportunities for growth. Communicate KPIs with key stakeholders.

3. Create engaging and relevant ad copy to boost campaign conversion.

4. Keep pace with search engine and PPC industry trends and developments.

5. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance under company goals.

6. Monitor and evaluate search results and search performance across the major search channels.

Performance Marketing Executive Requirements

1. Google Ads/Meta Ads/LinkedIn Ads experience of minimum 2 years, either client-side or agency-side.

2. Experience in data analysis and reporting.

3. Creative and experimentation mindset. 

4. Good project management skills.

5. Ability to communicate with a variety of people.