Performance Marketing Executive

Job Title: Performance Marketing Executive

Location:

Start Date:

Experience:

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About Savvytree:

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. With 100+ brand success stories across FMCG, luxury retail, consumer electronics, health & wellness, fashion, and agritech, we’ve delivered measurable impact through compelling storytelling and data-driven campaigns.

Our portfolio includes industry leaders like:

• Titan World
• IFFCO Urban Gardens
• Zandu Care/ Emami
• Helios - The Watch Store
• Kaze living
• Revive home
• K2 india

Our services span social media marketing, graphic design, performance marketing, search engine optimization, and integrated brand strategy—executed by a team of over 25+ creative strategists and marketers.

Requirements:

• 1–3 years

  of experience in performance marketing / digital marketing, preferably at a

  digital marketing or creative agency

  (MANDATORY),

  has worked with multiple industries, specifically D2C brands.

• Hands-on experience with key digital advertising platforms, including Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads. , SEO, Google Analytics and has worked on e-commerce platforms like Shopify, WooCommerce

• Expertise in data analytics and reporting tools, such as Google Analytics and data visualisation tools
• Excellent communication and collaboration skills
• A/B testing and conversion rate optimisation experience
• Creative strategy for ads

Key Roles and Responsibilities:

• Strategy Development & Execution

1. Develop and execute end-to-end performance marketing strategies that align with client goals and drive measurable growth.
2. Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition. Has sound Knowledge of campaign structure and ad account structure and reporting for the campaigns

• Multi-Channel Campaign Management

1. Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms, including Meta (Facebook & Instagram), LinkedIn, etc
2. Align messaging with brand tone while tailoring creatives and copy to each platform’s best practices.

• Data & Performance Analytics

1. Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
2. Use data to inform decisions and iterate on strategy for continuous improvement.

• Budget & ROI Management

1. Conversion Rate Optimization: Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition
2. Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.

• Campaign Optimization & Experimentation

1. Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
2. Stay agile and responsive to market dynamics to meet evolving campaign objectives.

• Innovation & Channel Exploration

1. Stay updated with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance
2. Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation
3. Recommend new performance marketing opportunities for both Savvytree and its clients.

• Collaboration & Communication

1. Collaborate cross-functionally with content, creative, strategy, and client servicing teams to ensure integrated campaign execution.
2. Present campaign insights, performance reports, and optimization plans to internal stakeholders and clients.

• Reporting & Insights

1. Prepare detailed campaign performance reports with actionable insights and strategic recommendations.
2. Analyse KPIs such as CTR, conversion rate, CAC, ROAS, and engagement metrics to drive future planning.