Performance Marketing Executive

Performance Marketing Executive

Google Ads

What You Will Do

1. Core Campaign Management (Google & Meta)

• Google Ads:

  End-to-day management of Search (SEM), Shopping, and Display campaigns. Perform ongoing keyword research, negative keyword mining, and bid optimization to improve ROAS (Return on Ad Spend).

• Meta Ads (FB/IG):

  specific audience targeting, creative testing, and scaling of winning ad sets. You will manage the full funnel from awareness to conversion.

• Creative Strategy:

  Write compelling ad copy and brief the design team on high-performing creative concepts (static images, carousels, and videos) based on data insights.

2. Emerging Channels (TikTok)

• TikTok Ads (Good to Have):

  Lead the testing phase for TikTok campaigns. Adapt winning creatives from Reels/Shorts for the TikTok native environment and identify influencer/UGC trends that fit our brand.

3. Analytics & Optimization

• Data Analysis:

  Monitor daily performance metrics (CPA, CTR, CPC, ROAS) across all platforms.

• Testing:

  Execute A/B tests on landing pages, ad copy, and creatives.

• Reporting:

  Prepare weekly and monthly performance reports for the leadership team using Google Analytics (GA4) and native ad platform data.

• Budgeting:

  Allocate budgets dynamically between channels to maximize total revenue/leads within our target CPA.

Who You Are

• The Scientist:

  You make decisions based on data, not gut feeling. You love spreadsheets and getting to the bottom of why a campaign worked or failed.

• The Creative:

  You understand that in 2026, creative is the new targeting. You know what makes a user stop scrolling and click.

• The Self-Starter:

  You are proactive. You don’t wait for permission to suggest a new keyword strategy or a fresh ad angle.

Requirements (Must-Haves)

• Experience:

  4 years of hands-on experience managing paid budgets

• Platform Mastery:

  Deep technical knowledge of

  Google Ads Manager

  (Search & Shopping) and

  Meta Ads Manager

  .

• Analytics:

  Proficiency in

  Google Analytics 4 (GA4)

  and setting up UTM parameters/tracking.

• Communication:

  Ability to explain complex data clearly to non-technical team members.

Good to Have (Bonus Skills)

• TikTok Ads Experience:

  Prior experience running campaigns on TikTok Ads Manager.

• Copywriting:

  A knack for writing direct-response copy that converts.

• E-commerce Experience:

  Familiarity with Shopify/WooCommerce.

About RHAD Agency

Results Guarantee

Creativity

We are looking for a Performance Executive who wants to move beyond just 'running ads' to owning the full revenue pipeline using HubSpot and advanced attribution. You'll be working with brands across multiple markets, with the freedom to test and scale your own strategies.