Search Engine Optimization Manager

AIO, AEO, and GEO

Role

All-in-One (AIO) search excellence

Key Responsibility

Strategy & Advanced Optimization (AIO Focus)

• Develop and execute holistic SEO strategies (on-page, off-page, and technical) for a diverse range of clients and industries.
• Lead

  All-in-One (AIO) SEO

  strategy, ensuring maximized visibility and traffic across the

  entire Search Engine Results Page (SERP) landscape

  . This includes:
• Optimizing for standard text results.
• Implementing

  Answer Engine Optimization (AEO)

  to secure

  Featured Snippets

  and

  PAA (People Also Ask)

  boxes.
• Ensuring content is optimized for

  Image, Video, and Shopping

  carousels.
• Integrating strategy with

  Local/Geographic (GEO) SEO

  efforts.
• Conduct advanced keyword research that accounts for natural language, voice search, and diverse user intent across all search formats.

Technical & Geographic SEO

• Manage and execute

  Geographic (GEO) SEO

  strategies, including optimizing

  Google Business Profiles

  and managing localized citations for clients with physical or service-area-based businesses.
• Implement structured data (Schema markup) robustly to support rich results and enhance machine understanding of content, critical for AIO and AEO performance.
• Work closely with development teams to ensure all core technical elements (crawlability, indexing, site speed/Core Web Vitals) support an optimal search experience.

Reporting & Communication

• Track, report, and analyze website analytics and SEO performance data, providing actionable insights and recommendations specific to AIO, AEO, and GEO performance goals.
• Present detailed performance reports and strategic roadmaps to clients and internal stakeholders.

Required Qualifications

• 3+ years

  of dedicated experience managing SEO strategies, preferably within a

  digital agency environment

  .
• Proven track record of driving significant improvements in organic performance across diverse SERP features.
• Demonstrable experience and success in executing strategies for:

• All-in-One (AIO) SEO:

  Achieving visibility across all search result types (video, image, local, etc.).

• Answer Engine Optimization (AEO):

  Securing high-value SERP features like Featured Snippets.

• Geographic (GEO) SEO:

  Managing and optimizing Google Business Profiles and local ranking factors.
• Deep expertise in current SEO best practices, algorithm factors, and technical SEO elements.
• Proficiency with essential SEO tools (e.g., SEMrush,Google Search Console, Google Business Profile Manager).
• Strong understanding of

  Google Analytics 4 (GA4)

  and the ability to measure performance across all AIO channels.
• Experience with voice search optimization and conversational query analysis.
• Familiarity with Content Management Systems (e.g., WordPress, Shopify, Magento) and their SEO-related plugins/modules.
• Basic knowledge of HTML, CSS, and JavaScript as they relate to advanced AEO and technical SEO implementation.