Performance Marketing Executive

RSH Global

3 - 6 years

6 - 9 Lacs

kolkata

Posted:-1 days ago| Platform:

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Skills Required

google ads facebook ads meta ads performance marketing ppc paid media cac instagram ads ab testing linkedin ads paid marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Create & Deliver growth plans for our D2C platforms.
Driving performance on all performance marketing channels such as Facebook, Google and others, if any, as well as organic, direct and affiliate sources of revenue and traffic.
Oversee operations of our websites, app(s) and other D2C initiates to drive sales, traffic, engagement.
Measure and track LTV/CAC.
A/B testing and site optimization for improved customer experience.
Active retention marketing activities and making strategies for scaling up revenue.
Run an effective acquisition funnel with diversified acquisition sources and strong customer loyalty.
Plan, execute and monitor activities to meet the targets within the allocated budgets.

Preferred candidate profile

Experienced in Performance Marketing, Meta & Google Ads.

Must be a Creative thinker

Proficient in data analytics.

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