Brand Manager(For our New Brand)

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. 

Role & Responsibility:

• Develop and execute platform level Brand Vision, identity and rollout in the entire organization
• Be the custodian of the consumer, and spend significant time generating insights and learning from consumers and professionals; Monitors global and local market trends and analyses existing consumer/shopper studies
• Owner and go-to-person for defining and tracking brand health metrics
• Own in entirety, the central brand communication, and conceptualize strategies for different asks from the business
• Portfolio Planning : Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
• Consumer Complaint Addressal: interact with customers to identify the root cause of market complaints Coordinate with various departments / functions for addressal of consumer complaints
• Own complete launch / initiative plans for brand including communication and GTM choices.
• Conceptualize and execute all creatives and UI/UX of brand website.

Preferred candidate profile:

• Strong consumer understanding
• Creative & innovative
• Strategic, collaborative
• 5-8 years experience in Brand Management