Performance Marketer

Role Overview

Performance Marketer

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other digital platforms.
• Continuously monitor campaign performance to ensure maximum ROI and lead quality.
• Conduct A/B testing on ad creatives, landing pages, and audience segments for performance improvement.
• Manage paid search (PPC), display ads, retargeting, and social media advertising.
• Utilize tools like Google Analytics, Facebook Business Manager, and CRM systems for campaign tracking and reporting.
• Collaborate with sales and content teams to align marketing initiatives with business objectives.
• Stay updated on industry trends, competitor strategies, and digital innovations to enhance campaign performance.
• Optimize conversion funnels to reduce CPL (Cost Per Lead) and increase engagement and conversions.
  

Key Requirements

• 3–5 years of hands-on experience in performance marketing, preferably in real estate.
• Proven expertise in Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Proficiency in Google Analytics, Google Tag Manager, and CRM tools.
• Strong analytical ability with a data-driven approach to optimization.
• Knowledge of SEO, SEM, retargeting, and programmatic advertising.
• Experience in budget management and media planning.
• Excellent communication, analytical, and multitasking skills.
  

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work on high-value real estate projects.
• Collaborative and dynamic work culture.
• Career growth opportunities within the real estate marketing domain.