Performance Marketer

Company Description

XTOVIA is a new-age personal care brand built at the intersection of science, soul, and technology. Founded by serial entrepreneurs and alumni from IIT, IIM, and NIT, and backed by leading venture capital firms, we’re redefining beauty with products built on research, efficacy, and innovation. Our team brings together scientists, creators, and brand builders, all united by one mission: to make breakthrough innovation accessible to every home and salon.

Role Description

We are looking for a Performance Marketing Manager who thrives on data, creativity, and measurable impact. You’ll be responsible for driving growth for D2C using performance channels to scale awareness, acquisition, and retention.

The ideal candidate is both analytical and creative, someone who can run campaigns that convert and tell a story that resonates with the modern beauty consumer.

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Meta, Google, YouTube, and other digital platforms.
• Build and own the D2C growth funnel from awareness and acquisition to conversion and retention.
• Manage ad budgets and ROAS targets, continuously improving CAC and conversion metrics.
• Collaborate with creative, brand, and content teams to ensure campaign alignment and compelling storytelling.
• Conduct A/B tests for ad creatives, copy, and landing pages to drive performance uplift.
• Analyse and report campaign performance with actionable insights and improvement plans.
• Integrate CRM and remarketing automation to drive repeat engagement and customer LTV.
• Collaborate with tech and Shopify teams for funnel tracking, performance integrations, and custom landing pages.
• Explore and test new growth channels such as influencer-led performance, affiliate marketing, and programmatic buys.

Requirements

• 4-6 years of experience in performance marketing, either at a digital-first brand or a growth-focused agency.
• Proven track record managing Meta, Google, YouTube, and other paid channels for D2C brands.
• Strong understanding of funnels, attribution, and analytics tools (GA4, Mixpanel, etc.).
• Hands-on experience with Shopify, landing page tools (e.g., Unbounce, Webflow, or Shogun), and CRM systems (Klaviyo, HubSpot, or similar) is a strong plus.
• Excellent communication skills with an analytical, data-driven mindset.
• Strong ownership, agility, and comfort working in a startup environment.
• Prior exposure to beauty, personal care, or lifestyle brands will be an advantage.

Why Join Xtovia:

• Be part of a research-first, venture-backed brand reimagining beauty through science.
• Work directly with founders who’ve built top Indian D2C and tech-enabled brands.
• Enjoy a flat, collaborative culture with ownership and autonomy from Day 1.
• Opportunity to grow with the brand as we scale rapidly.

How to Apply

Mail your CV at pragya@xtovia.com