Performance Marketer

Company Description

Infiniti Tech Solution specializes in innovative software development, cutting-edge digital marketing, and IT services to help businesses achieve digital success. With over 11 years of experience and 500+ successfully completed projects, the company serves clients across India, the USA, and Dubai. Infiniti Tech Solution is dedicated to delivering customized solutions that empower businesses to grow and thrive in a competitive digital landscape.

Job Summary

Performance Marketer

Key Responsibilities

• Plan, create, and manage

  Google Ads

  campaigns (Search, Display, YouTube, Performance Max).
• Execute and optimize

  PPC campaigns

  to improve CTR, CPC, CPA, and ROAS.
• Manage

  Meta Ads (Facebook & Instagram)

  campaigns including audience targeting, creatives, and budget allocation.
• Conduct

  keyword research

  , audience research, and competitor analysis.
• Continuously monitor campaign performance and implement optimization strategies.
• Create A/B tests for ad creatives, copies, landing pages, and audiences.
• Track and analyze performance using

  Google Analytics, Google Tag Manager, and Meta Business Manager

  .
• Prepare regular performance reports with insights and recommendations.
• Collaborate with content, design, and SEO teams for integrated campaign execution.
• Ensure ad compliance with platform policies and brand guidelines.

Required Skills & Qualifications

• Proven experience in

  Google Ads, PPC, and Meta Ads

  management.
• Strong understanding of

  conversion tracking, pixels, and event setup

  .
• Experience with

  lead generation, e-commerce, and retargeting campaigns

  .
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Knowledge of

  landing page optimization and CRO

  .
• Familiarity with tools like Google Analytics, Looker Studio, SEMrush, or similar.
• Excellent communication and reporting skills.

Preferred Qualifications

• Google Ads Certification (Search / Display / Video).
• Experience in managing high-budget ad accounts.
• Knowledge of other paid platforms (LinkedIn Ads, Twitter Ads) is a plus.
• Agency experience preferred.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work on multiple brands and industries.
• Learning and growth-oriented work environment.
• Career advancement opportunities.

Role Description

This is a full-time, on-site Performance Marketer role based in Noida. The Performance Marketer will strategize, execute, and optimize digital marketing campaigns to meet organizational goals. Responsibilities will include creating and managing pay-per-click (PPC) campaigns, analyzing marketing data to assess performance, testing various strategies to enhance campaign effectiveness, and collaborating with other teams to align marketing efforts with business objectives.

Qualifications

• Experience with PPC advertising platforms such as Google Ads, Facebook Ads, and similar tools
• Strong analytical, data interpretation, and performance tracking skills
• Knowledge of SEO, SEM, and other digital marketing channels
• Creativity and expertise in designing customer-centric marketing campaigns
• Proficiency in utilizing analytics tools like Google Analytics, and ability to derive actionable insights
• Excellent communication, organizational, and problem-solving skills
• Bachelor’s degree in Marketing, Business, or a related field is preferred