Performance Marketer

Job Title:

Experience:

Job Summary

Performance Marketer

Key Responsibilities

• Plan, create, manage, and optimize

  Google Ads campaigns

  (Search, Display, YouTube, Performance Max).
• Manage and scale

  Meta Ads campaigns

  focusing on lead generation, eCommerce conversions, remarketing, and audience segmentation.
• Handle

  eCommerce performance campaigns

  , including product ads, catalog sales, ROAS optimization, and funnel strategies.
• Monitor, track, and analyze campaign performance using

  Google Analytics, GA4, Google Tag Manager, Meta Business Suite

  , and other analytics tools.
• Implement and manage

  conversion tracking, pixels, events, and tags

  for accurate reporting and performance measurement.
• Execute

  A/B testing

  on ad creatives, copies, landing pages, product pages, and audience targeting to improve ROI and ROAS.
• Optimize landing pages and funnels for

  conversion rate optimization (CRO)

  .
• Prepare and present

  weekly and monthly performance reports

  with actionable insights, KPIs, and recommendations.

• Coordinate directly with clients

  to understand requirements, share performance updates, manage expectations, and suggest growth strategies.
• Collaborate with

  design, content, sales, and development teams

  to align campaigns with business and client goals.Research industry trends, competitors, benchmarks, and best practices in

  B2B, IT services, and eCommerce marketing

  .
• Manage ad budgets efficiently and ensure maximum cost efficiency across platforms.
  

Required Skills & Qualifications

• 3+ years of hands-on experience

  in Meta Ads and Google Ads (mandatory).
• Proven experience in

  lead generation for IT services / B2B businesses

  .
• Experience handling

  eCommerce ad campaigns

  with a strong understanding of sales funnels and ROAS.
• Strong knowledge of

  Google Analytics, GA4, Google Tag Manager, and Search Console

  .
• Experience with

  remarketing, custom audiences, and lookalike audiences

  .
• Strong analytical skills with the ability to convert data into actionable strategies.
• Ability to write compelling ad copies and guide creative direction.
• Good understanding of

  landing page optimization and conversion funnels

  .
• Excellent

  communication and client coordination skills

  .Ability to manage multiple campaigns and stakeholders simultaneously.

Good to Have (Optional)

• Experience with

  LinkedIn Ads

  .
• Basic knowledge of

  SEO

  .
• Experience with CRM and automation tools like

  HubSpot, Zoho, Salesforce

  , or similar platforms.

• Google Ads or Meta Blueprint certifications

  .

Benefits

• Competitive salary
• Growth opportunities in a rapidly scaling IT organization
• Opportunity to work on

  global clients and campaigns

• Flexible working environment
• Exposure to

  IT services, SaaS, and eCommerce marketing projects