Performance Marketer

Digital Marketer/Performance Marketer

Key Responsibilities

• Digital Strategy Development: Design and execute comprehensive digital marketing strategies integrating SEO, SEM, SMM, content, and paid advertising to meet business goals.
• Campaign Management: Manage end-to-end campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms, ensuring consistency with brand and performance objectives.
• SEO/SEM Optimization: Conduct keyword research, on-page/off-page SEO, AI SEO optimization, and SEM bid management to enhance visibility and drive qualified traffic.
• Content and Creative Oversight: Collaborate with content creators, designers, and freelancers to produce high-quality visual and written assets.
• Data Analytics & Reporting: Use tools like Google Analytics, Tag Manager, and CRM platforms to track KPIs, analyze performance, and share insights-driven reports.
• Technical Marketing Implementation: Work with developers to optimize marketing stacks, implement tags, manage automation systems (HubSpot, ClickFunnels, GoHighLevel).
• Team & Freelancer Management: Lead and coordinate with freelancers and cross-functional teams to ensure timely and quality delivery.
• Funnel Optimization: Build and refine marketing funnels to increase conversion rates, optimizing user experiences across awareness and nurture stages.
• Client & Stakeholder Communication: Serve as a key contact for clients, presenting performance insights and aligning strategies with their objectives.
• Innovation & Trends: Stay updated on digital marketing, AI, and advertising innovations to propose and implement new growth tactics.

Required Skills

• Proficiency in AI SEO, PPC, SMM, and ASO
• Experience 3-5 years
• Strong knowledge of Digital Marketing and Social Media Management
• Experience with Meta Ads and performance-driven ad strategies
• Excellent communication and analytical skills
• Basic to intermediate Video Editing skills for ad creatives or reels
• Familiarity with tools like Google Ads, Meta Business Suite, HubSpot, Google Analytics, and ClickFunnels