Partner Marketing Manager

Partner Marketing Manager

high-impact, strategic, and creative role

• Own global partner campaigns end-to-end—from lead generation to nurturing.
• Build and run co-marketing initiatives (webinars, product launches, events, co-branded content, and more).
• Empower partners with engaging content, communications, and enablement.
• Collaborate across Sales, Product, and Marketing to deliver seamless campaigns.
• Track, measure, and optimise impact with data-driven insights.

Key Responsibilities

• Partner Lead Lifecycle:

  Own the partner funnel end-to-end, drive TOFU lead generation, and nurture MOFU/BOFU leads into customers.

• Co-Marketing Campaigns:

  Plan and run joint initiatives (webinars, product launches, co-branded content, events, social media, etc.) to boost awareness and demand.

• Content & Assets:

  Create compelling co-branded materials (case studies, press releases, one-pagers, decks) with consistent messaging.

• Partner Enablement:

  Manage partner communications (newsletters, updates, training, webinars, LinkedIn Live) to educate and engage.

• Cross-Functional Collaboration:

  Align campaigns with Product, Sales, Marketing, and Success teams for seamless execution.

• Analytics & Reporting:

  Track campaign performance (leads, conversions, ROI, engagement) and optimise with data insights.

• QBRs:

  Conduct partner marketing business reviews.

• Tools & Platforms:

  Use PartnerStack, Crossbeam, HubSpot, and PRMs to scale programs and track partner-attributed leads.

• Onboarding Support:

  Help launch new partners with co-marketing plans, welcome kits, and promotional guidelines.

• Brand Advocacy:

  Represent JustCall in the partner ecosystem. Conduct events, from sourcing to execution, with proven ROI. Open to travel frequently within and outside India (10-20%).

Qualifications & Experience

• Experience & Background:

  4–8 years in Tech Partner Marketing, with proven success in influenced revenue marketing, co-marketing efforts and partnership campaigns.

• Partner & Lifecycle Marketing:

  Skilled in managing partner programs, building pipeline, and driving engagement across the full partner-marketing funnel.

• Tools & Analytics:

  Proficient in PRM/CRM platforms (PartnerStack, Crossbeam, HubSpot, Jira) with strong ability to track performance, measure ROI, and optimise campaigns.

• Global Communication & Content:

  Experience running international campaigns, with excellent communication and content creation skills, plus a strong eye for branding/design.

• Collaboration & Project Leadership:

  Effective cross-functional collaborator with strong project management skills; able to align stakeholders, manage complex initiatives, and deliver results.