Paid Media Specialist

Role Overview: You are a results-driven Paid Media Specialist responsible for leading and managing performance marketing campaigns across Google, Meta (Facebook & Instagram), and Twitter. Your role requires strong analytical skills, campaign execution experience, and a deep understanding of digital marketing funnels. Key Responsibilities: - Develop and execute performance-driven paid media strategies aligned with business goals. - Conduct audience research, competitor analysis, and digital funnel mapping. - Forecast campaign budgets, performance metrics, ROI, and growth projections. - Plan, launch, and manage ad campaigns across Google Ads, Meta Ads, and Twitter/X Ads. - Collaborate with creative/content teams to develop high-performing ad creatives and compelling copy. - Monitor campaign metrics and optimize daily. - Run A/B tests for creatives, audience segments, ad placements, and landing pages. - Set up and maintain conversion tracking using tools like Google Tag Manager, Facebook Pixel, and GA4. Qualifications Required: Must Have: - Hands-on experience with Google Ads, Meta Ads, and Twitter/X Ads. - Deep understanding of digital marketing funnels, CAC, ROAS, CPL, LTV. - Proficiency in GA4, Facebook Pixel, UTM tracking, and Google Tag Manager. - Daily campaign optimization mindset and analytical rigor. Should Have: - Proven experience in managing paid campaigns across multiple platforms. - Strong knowledge of lead generation, retargeting, and audience segmentation. - Familiarity with UTM tagging, GA4 setup, and attribution models. - Proficiency in Excel/Google Sheets for campaign analysis and reporting. Nice to Have: - Experience in EdTech or FinTech domains. - Ability to brief design teams with copy hooks and creative formats. - Familiarity with Google UAC and Meta App Install campaigns. - Canva or basic editing skills for quick creative variations. - Exposure to programmatic platforms, influencer or affiliate campaigns. - Basic understanding of SEO, email marketing, and organic social as part of a full-funnel approach. Additional Details: StockEdge values smart, energetic, and talented individuals who bring their whole selves to work. The company believes in merging talent and passion with work to create an impact and make an impression. If you are an active learner and dreamer, StockEdge invites you to join their team. Note: The company's contact information for career opportunities is provided as follows: Email: career@stockedge.com Phone: +918335817104,