Paid Media Specialist

As a Paid Media Specialist at Starberry, your role will involve managing overall paid marketing campaigns across all available channels, including Paid Social and Paid Search. You will be responsible for enhancing Paid Social and Paid Search performance for the UK market by owning the strategy development, execution, and refinement across all platforms. Your key responsibilities will include forecasting & budgeting, collaborating with the in-house Creative team for digital assets, analyzing data to ensure campaign performance meets/exceeds forecast, developing test plans, and staying up to date with emerging technologies and the evolving digital landscape. - **Role Overview:** You will work within the core digital marketing team to drive paid search and paid social performance in the Indian market. Your primary focus will be on executing paid campaigns across search and social platforms to expand our client's digital footprint and brand awareness. - **Key Responsibilities:** - Own and enhance the Paid Social and Paid Search strategy development, execution, and refinement for the UK market - Provide input into overall performance goals and delivery through forecasting & budgeting - Collaborate with the in-house Creative team to develop compelling creative assets - Analyze data, review campaign effectiveness, and report on performance - Develop test plans to continually refine campaigns - Stay up to date with emerging technologies and the evolving digital landscape - **Qualifications Required:** - 3+ years of experience in optimizing paid search and paid social campaigns - Strong affinity for data, analytics, and surfacing insights with great attention to detail - Ability to create compelling ad copies - Good knowledge of Excel, including formulas, VLOOKUP's, and PivotTables - Test and learn mentality Note: No additional details about the company were provided in the job description.,