Paid Media Specialist

As a member of the team at Tradebuilder Inc, a leading marketing, technology, and design services company, you will play a crucial role in creating and managing end-to-end Google Ads campaigns to drive traffic, conversions, and maximize ROAS. You will have the opportunity to work in a remote-hybrid environment, collaborating with a diverse and talented team. Key Responsibilities: - Create and manage end-to-end Google Ads campaigns to drive traffic, conversions, and maximize ROAS. - Hands-on management of Google PPC accounts. - Stay up-to-date with the latest Google Ads trends, industry best practices, and consumer behavior insights to formulate effective strategies. - Monitor campaign performance, KPIs, and budgets continuously, and optimize individual campaigns to improve ROAS and CAC. - Collaborate with the content and design teams to align creatives and landing page messaging for impactful campaigns. - Review performance and use insights to optimize the account. - Work closely with relevant teams to identify opportunities for funnel conversion improvement and implement new ideas and initiatives to drive better results. - Utilize Google Analytics and other relevant tools to analyze campaign performance, ad-set level metrics, and ad-level data to guide future strategies and decision-making. - Keep clients informed about campaign schedules, modifications, and outcomes to maintain transparency. - Generate regular reports on campaign performance and present insights and recommendations to determine areas for campaign improvement. Qualifications Required: - Degree in Marketing, Business Administration or a related field. - 2 years experience in executing result-driven PPC campaigns. - Ability to collaborate effectively with various teams, including Content, Design, and Sales. - Experience in campaigns, channel analysis, and reporting, preferably with Google Analytics and Search Console. - Ability to handle Analytics by leveraging data, metrics, and consumer trends to develop insights and recommendations. - Excellent communication and interpersonal skills.,