2.0 - 6.0 years

0 Lacs

kolkata, west bengal

On-site

Role Overview: You are a results-driven Paid Media Specialist responsible for leading and managing performance marketing campaigns across Google, Meta (Facebook & Instagram), and Twitter. Your role requires strong analytical skills, campaign execution experience, and a deep understanding of digital marketing funnels. Key Responsibilities: - Develop and execute performance-driven paid media strategies aligned with business goals. - Conduct audience research, competitor analysis, and digital funnel mapping. - Forecast campaign budgets, performance metrics, ROI, and growth projections. - Plan, launch, and manage ad campaigns across Google Ads, Meta Ads, and Twitter/X Ads. - Collaborate with cre...

Posted 2 days ago

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Marketing Tech Lead SoCheers Infotech

3.0 - 7.0 years

0 Lacs

maharashtra

On-site

As a Marketing Tech Lead, your role involves leveraging your 3 to 5 years of experience in Mumbai to contribute effectively to the team. You should have a solid understanding of various marketing fundamentals such as organic social, SEO, paid social, SEM, lead gen, CRM, web analytics, drip/remarketing, chatbots, AdSense, affiliate, IVR, etc. Additionally, you should be well-versed in metrics like CPC, ROAS, Engagement rate, etc. Key Responsibilities: - Automate Internal Processes: Design, build, and maintain automations using platforms like Google Sheets, Zoho Creator, Airtable, Make.com, Zapier, and Google Apps Script to streamline workflows across teams. - Reporting Automation: Develop end...

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