Paid Media Manager

At a time when businesses were emasculated and shutting down, MadHawks, which was literally an agency born out of COVID-19, joined hands with multiple start-ups and brands, converting prototype ideas and executing them hands on, turning them into successfully running business ventures today. MadHawks is a boutique digital marketing agency with the mission of giving the maximum ROAS to every business via personalized hawk-like monitoring on result-oriented SEO, Influencer driven social media, and revenue-based performance marketing.

MadHawks is an early stage start-up with a bunch of Mad brains who rely on data as it gives real solutions to existing problems. We can be termed a data-driven product team, making insights speak and creating awe-inspiring creatives worthy enough to stun the digital world. MadHawks has successfully delivered organic traffic to the site, engagement on social media, building impressions, conversions, etc., to their clients spread across different geographies such as India, Dubai, the US, Canada, Indonesia, South Africa, etc.

Founded by Ravi Kumar, MadHawks is one of the fastest growing marketing consultancies based out of India, Dubai, and Vancouver. MadHawks specializes in delivering ROI for every project or business that we cater to via personalized monitoring of insights and simplification of consumer data to early-stage start-ups, brands, and app-only businesses in multilingual environments.

We are looking for an Account Manager- Paid Media, who will design and handle the campaigns from scratch to taking on existing accounts, you will be able to put together a Paid Media strategy providing recommendations and suggestions for the best way to achieve your client’s goals, as well as identifying areas for improvement.

You will be able to work across different channels within Paid Media including PPC, Display and Paid Social to create and execute the best strategy to hit client KPIs.

Performance will be at the heart of what you do and you will evaluate how your campaigns are performing and continually optimize to get the best results. You will provide useful campaign insights to clients and suggest recommendations based on your analysis.

This is the perfect opportunity for someone who is excited by the prospect of growing with the agency in a friendly environment and having a key role in the process.

What we are looking for:

● 3+ years of experience managing social advertising campaigns

● 2+ years of experience digital marketing; agency experience a plus

● Must have handled ecommerce campaigns.

● Current Google Ads and Analytics Certifications, Microsoft Ads/Bing desirable

● In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks

● Hands-on experience in handling marketing budgets and forecasting/reporting results

● Proficiency with Microsoft Word, Excel and PowerPoint; Google Tag Manager, Marketing Automation Systems or other technical skills a plus

● Track record of consistently meeting deadlines as well as coworker and client expectations

● Natural ability to analyze data and distill actionable insights

● Understand and articulate to clients what constitutes a good landing page, and be able to provide feedback to maximize conversion rates

What will be your role?

● Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online

● Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.

● Manage your spend and clicks on a daily basis, and maximizing profits

● Work with the paid media team and provide them the insight for clients

● Work with the sales team to provide forecasts & presentations