Paid Media Manager

• Role:

  Paid Media Manager

• Location:

  Noida, India

• Work Type:

  On-site

• Job Type:

  Full-time

Role Purpose

We are hiring for one of our prime clients a Paid Media Manager to lead and optimise paid marketing initiatives across Google Ads, LinkedIn Ads, and Meta platforms. The role is responsible for driving high-quality leads, improving campaign efficiency, and supporting global student recruitment objectives through data-driven paid media strategies.

This role is based in the Noida office and works closely with international stakeholders.

Key Responsibilities

• Lead and manage paid media campaigns across Google, LinkedIn, and Meta platforms
• Develop and execute paid media strategies aligned with brand and recruitment objectives
• Manage budgets to optimise ROI and cost efficiency
• Design audience strategies based on skills, interests, industries, and behaviours
• Collaborate with content, design, and CRM teams to improve lead quality and conversion
• Track, analyse, and report campaign performance using GA, GTM, Salesforce, and Power BI
• Continuously optimise campaigns based on data insights and performance trends

KPIs / Success Measures

• Lead quality and enquiry-to-enrolment conversion rate
• Cost per lead (CPL) and return on ad spend (ROAS)
• Engagement and click-through performance
• Budget utilisation efficiency
• Contribution to overall recruitment and brand growth objectives

Essential Skills & Experience

• Extensive hands-on experience managing paid media campaigns across major ad platforms
• Proven ability to lead paid marketing initiatives and deliver measurable outcomes
• Strong analytical and reporting capability using marketing and CRM tools
• Excellent communication, copywriting, and stakeholder collaboration skills
• Ability to manage multiple campaigns in a fast-paced environment

Desirable

• Experience in Higher Education, e-learning, or professional training marketing
• Familiarity with data visualisation and dashboard-based reporting

Additional Information

• Candidates must be

  legally authorised to work in India

• The role involves handling marketing data and CRM systems and requires adherence to data-protection standards
• We are an

  equal opportunity employer

  and value diversity and inclusion across our workforce

Apply Now!