Job
Description
Darwinbox is Asia's fastest-growing HR technology platform, designing the future of work by building the world's best HR tech, driven by a fierce focus on employee experience and customer success, and continuous, iterative innovation. We are the preferred choice of 900+ global enterprises to manage their 2.5 million+ employees across 116+ countries. Darwinbox's new-age HCM suite competes with local as well as global players in the enterprise technology space (such as SAP, Oracle, and Workday). The firm has acquired notable customers ranging from large conglomerates to unicorn start-ups: Nivea, Starbucks, DLF, Crisil, CRED, Vedanta, Mahindra, Glenmark, Gokongwei Group, Mitra Adiperkasa, EFS Facilities Management, VNG Corporation, and many more. Our vision of building a world-class product company from Asia is backed by marquee global investors like Microsoft, Salesforce, Sequoia Capital, and Lightspeed Venture Partners. This Digital Marketing role sits within the demand & revenue marketing team. Paid media is a key mix in the Darwinbox marketing context, and you’ll plan & execute with the objectives of Brand Awareness, Demand Generation, Sales Acceleration, Market Scoping & Employer Branding You are someone who: Has a minimum of 3+ years of performance marketing experience, preferably in SaaS. has experience managing search and display campaigns across various platforms like Google, Microsoft/Bing, Meta, LinkedIn ads. ABM experience gets brownie points is highly data-oriented towards planning and problem-solving. likes collaborating with multiple teams to make assets and information available for campaigns. logically views strategic/tactical decisions toward campaign planning and territory-level customer segmentation. has excellent written and oral communication/presentation skills, including creating and delivering effective presentations. has a distinct crush on SaaS and a unique perspective on driving value for SaaS companies. You will be responsible for: Managing day-to-day ad operations for Darwinbox Ad accounts, which includes cross-platform data analysis, bid optimization, ad copy optimization, keyword optimization (including search term addition/negation, match types, labels, and enabling/disabling, quality scores), overall account optimization score, new campaign creation, tag placements, analytics tracking, etc. Doing cross-platform optimization, keeping growth and ROI in check, with CRO responsibilities around experimenting with high-converting campaign structure. Understanding what makes and eventually creating a high-converting landing page and ad copies basis customer behavior analysis. Understanding and analyzing the Data from Marketing Automation platforms like HubSpot , Salesforce etc. Show more Show less
