Outreach Specialist

location:

Organization:

Industry:

Job Summary

Outreach Specialist

Key Responsibilities

Outreach & Lead Generation

• Plan and execute outreach campaigns across

  WhatsApp, Email, and LinkedIn

  .
• Identify, segment, and target potential clients based on project requirements.
• Generate and nurture leads for real estate projects through structured outreach flows.

Marketing Automation

• Set up, manage, and optimize

  marketing automation workflows

  for lead nurturing and follow-ups.
• Integrate outreach campaigns with CRM tools to track engagement and conversions.
• Automate drip campaigns, reminders, and follow-up sequences.

WhatsApp Marketing

• Execute WhatsApp marketing campaigns for promotions, site visit follow-ups, and lead nurturing.
• Manage broadcast lists and ensure compliance with messaging guidelines.
• Track response rates and optimize messaging strategies.

Email Marketing

• Create, schedule, and manage email campaigns including promotional, nurturing, and follow-up emails.
• Maintain and clean email databases for better deliverability.
• Monitor open rates, click-through rates, and campaign performance.

LinkedIn Outreach

• Execute LinkedIn connection and messaging strategies for lead generation.
• Engage with prospects through personalized messages and follow-ups.
• Support brand visibility and professional outreach on LinkedIn.

Reporting & Coordination

• Maintain outreach data, reports, and MIS for management review.
• Track KPIs such as lead response rate, conversion rate, and engagement metrics.
• Coordinate with sales, CRM, and marketing teams for seamless lead handover.

Required Skills & Qualifications

• Graduate or equivalent qualification.
• 1–4 years of experience in

  outreach, lead generation, or digital marketing

  (real estate experience preferred but not mandatory).
• Hands-on experience with:
• Marketing automation tools
• WhatsApp marketing platforms
• Email marketing tools
• LinkedIn outreach techniques
• Strong written communication and personalization skills.
• Basic understanding of CRM systems and lead management.
• Data-driven mindset with good reporting skills.

Preferred Skills

• Experience in real estate or B2C sales support.
• Knowledge of funnel-based marketing and lead nurturing.
• Ability to manage high-volume outreach without compromising quality.

Why Join Invest Mango

• Fast-growing real estate organization.
• Exposure to modern digital outreach and automation tools.
• Opportunity to work closely with sales and leadership teams.
• Performance-driven and growth-oriented work environment.