· 3+ years’ relevant work experience in online or B2B marketing · Experience building and managing digital promotional campaigns, e.g. email, web banner, social media, web pages, etc.
· Excellent oral and written communication skills and ability to influence others
· Experience (or strong intent to learn) using SQL and similar queries, Pivot tables to analyze data
· Experience in managing multiple stakeholders with conflicting/disparate business priorities
· Bachelor’s degree in marketing, business, communication or other related field or equivalent experience (Relevant work experience is more important).
Amazon is looking for a motivated and customer-oriented Outbound Campaign Specialist to join IN Central Outbound Marketing team (for App Push Notifications, WhatsApp & Email marketing) and drive customer engagement & retention. Ideal candidates will have the ability to design and execute marketing projects, write engaging marketing copies, influence stakeholder teams to prioritize customer experience while still addressing their concerns, measure results and optimize the impact of projects. You will play a central role to help us improve the customer experience by enhancing the discovery of personalized recommendations & offers.
Key job responsibilities
As Outbound Campaign Specialist, your main responsibilities will include:
· Design, execute and measure marketing projects to increase the engagement of our customers
· Improve our understanding of customers through analysis to better fuel our projects.
· Produce results (manage project execution, generate test ideas, create campaigns, analyze data, solve problems)
· Create engaging marketing copies, test them and provide guidelines for categories to write engaging marketing copies.
· Analyze and report the quantitative performance of projects and decide on optimization actions based on observed results.
· Participate in the definition of the strategy and the roadmap
· Explore new avenues for using Notifications as an engagement lever to customers, test and scale successful use-cases
· Coordinate with Amazon teams internally to launch tests and campaigns.
About the team
The Amazon India Performance marketing team is responsible for overseeing the business and product charter for our key traffic driving channels. On the business front, we own the management of the channel’s contribution to site revenue, customer growth (acquisition, settlement and reactivation) which we achieve by driving traffic through personalized (Push, Email, WhatsApp), automated channels (Google, Meta) and Associates network on a daily basis. Even at this scale, we deliver simple and intuitive experiences to customers owing to complex automation capabilities and sophisticated marketing products.
- Demonstrable experience as a writer or content marketer
- Experience with Push, email platforms used for enterprise marketing
- Experience in setting up automated marketing communication
- Experience in audience segmentation and targeting
- Experience with analytical tools and ability to dive deep into metrics and reporting
- Strong execution capability with highest standards in a rapidly evolving business
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
