Opening - Lead Specialist / Inside Sales - Industrial Product - Mumbai

Job Title: Lead Specialist

Department: Digital Marketing

Reports To: Digital Marketing Head

Location : Ghatkoper Mumbai (Head Office)

Position Overview:

The Lead Specialist is responsible for efficiently managing incoming leads across multiple platforms, ensuring accurate assignment of leads, data management, and follow-up to drive conversions. This role requires close collaboration with the marketing team and dealers to optimize lead quality, enhance conversion ratios, and support overall business growth

Key Responsibilities:

1. Lead Management & Assignment

• Evaluate and qualify leads from all channels, including email, WhatsApp, Smatbot, and phone calls
• Assign leads appropriately to the marketing team and authorized dealers through Salesforce and WhatsApp
• Assess the potential of each lead and communicate key requirements to the marketing team
• Identify and tag high-potential (“Hot”) leads for consistent follow-up and monitoring

2. Route-to-Market Analysis

• Categorize leads based on their route to market (e.g., end user, reseller, contractor, consultant, etc.)
• Maintain a tracking mechanism for all lead types, ensuring end-user leads are prioritized and monitored closely

3. Salesforce Data Management

• Ensure all required fields in Salesforce are accurately filled
• Collect and record every minor & comprehensive client information
• Conduct regular data audits to eliminate duplicate entries and maintain database integrity

4. Client & Dealer Follow-Ups

• Prioritize and conduct regular follow-ups on high-potential (“Hot”) leads
• Maintain consistent communication with clients, dealers, and the marketing team to track progress and status updates.
• Ensure timely and effective follow-up on all assigned leads to maximize conversion opportunities

5. Technical Query Resolution

• Address basic technical queries from clients directly, providing first-level support
• Coordinate with the technical or marketing team for advanced queries requiring specialized input

6. Quotation & Proposal Management

• Prepare quotations for specialized products (e.g., AVD) and other items as required
• Draft initial offers, discuss pricing and discounts, and support negotiations until finalization
• In the absence of the marketing team or dealer, prepare urgent quotations after consulting with concerned team

7. Lead Closure & Conversion Monitoring

• Drive lead conversion efforts to ensure maximum closures on a monthly basis
• Maintain strong professional relationships with marketing teams and dealers to enhance closure rates
• Monitor and analyze closure performance, identifying opportunities for process improvement
• Address and resolve client concerns promptly to ensure satisfaction and retention

8. Team Leadership & Performance Review

• Supervise and support subordinates in daily lead management activities
• Review team performance regularly and provide constructive feedback
• Develop and implement strategies to improve conversion efficiency
• Encourage innovation and new ideas within the team to enhance results

9. Dealer Development (Initial Level)

• Engage with potential dealers to assess their portfolio, business potential, and marketing strategies
• Facilitate introductions to the marketing team for further discussions and on boarding

10. Call Mining & Business Expansion

• Maintain strong relationships with existing clients to encourage repeat business
• Identify and engage potential clients through referrals, LinkedIn, and other social platforms
• Leverage cross-selling opportunities to promote additional products and services across different segments

Key Skills & Competencies:

• Excellent communication and interpersonal skills
• Strong analytical and organizational abilities
• Ability to multitask and manage high-volume workflows
• Customer-centric mindset with a focus on relationship management

Confirmation and other facilities :

• Probation Period:

  6 months (performance-based confirmation)

• Confirmation Benefits:

• Salary revision on confirmation (performance-based)
• Eligibility for performance incentives/variable pay (as per company policy)

• Other Facilities / Benefits:

• PF & ESIC (as applicable)
• Paid leave and holiday benefits as per HR policy
• Mobile/Internet reimbursement (role-based)
• Travel allowance (business purpose – as per company policy)

If interested please share cv to kanexhr@kanexfire.com and visit our company page