Online Sales Manager

Job Summary

The Online Sales Manager is responsible for developing and executing digital sales strategies to drive revenue growth across e-commerce platforms and online channels. This role oversees online sales operations, manages digital marketing collaboration, analyzes sales performance, and ensures an excellent customer experience.

Key Responsibilities

1. Online Sales Strategy & Planning

• Develop and implement online sales strategies to meet revenue and profitability goals.
• Identify opportunities for new online markets, products, and customer segments.
• Create annual and quarterly online sales plans aligned with business objectives.

2. E-Commerce Platform Management

• Manage and optimize company presence on platforms (e.g., Shopify, Amazon, Flipkart, Lazada, etc.).
• Ensure accurate product listings, pricing, content, promotions, and inventory levels.
• Coordinate with IT and marketing teams to improve UI/UX and conversion rates.

3. Sales Operations & Performance

• Track daily/weekly/monthly sales performance KPIs.
• Conduct analysis on customer behavior, sales trends, and competitor activity.
• Monitor order fulfillment, delivery performance, and return/refund processes.

4. Digital Campaign Coordination

• Work with digital marketing teams on SEO/SEM, social commerce, email campaigns, and paid ads.
• Evaluate campaign ROI and optimize for better engagement and conversion.

5. Team Leadership

• Lead and develop online sales executives or account managers.
• Provide training on digital tools, platforms, and best practices.

6. Customer Experience & Service

• Improve online customer journey and service quality.
• Resolve escalated customer complaints related to online orders.
• Implement tools to enhance reviews & ratings.

Required Qualifications

• Bachelor’s degree in Business, Marketing, E-commerce or related field.
• Proven experience (3–7 years) in online sales, e-commerce management, or digital marketing.
• Strong understanding of e-commerce platforms, analytics tools, and CRM systems.
• Data-driven mindset with strong analytical, planning, and reporting skills.
• Excellent communication, leadership, and problem-solving abilities.

Preferred Qualifications

• Experience with omnichannel retail.
• Knowledge of SEO, SEM, Google Analytics, and marketplace algorithms.
• Experience managing cross-functional teams.

Key Skills

• Online Sales & Marketplace Management
• E-commerce Operations
• Digital Marketing Collaboration
• Data & Performance Analysis
• CRM & Conversion Optimization
• Leadership & Communication