National Sales Manager

Job Title:

Industry:

Experience Required:

Reporting To:

Job Summary:

We are seeking a dynamic and experienced National Sales Manager to lead and manage our sales operations across India. The ideal candidate should possess a strong background in the Beauty & Personal Care industry, with a proven track record in handling PAN India sales, team leadership, and achieving consistent business growth. This role requires strategic thinking, data-driven decision-making, and the ability to build and manage a high-performing sales force.

Key Responsibilities:

• Develop and execute the national sales strategy in alignment with company goals.
• Drive primary and secondary sales targets across all regions (North, South, East, West, Central).
• Lead, mentor, and manage a team of Regional Sales Managers, Area Sales Managers, and Sales Officers.
• Identify new market opportunities and expand distribution channels (General Trade, Modern Trade, E-commerce, etc.).
• Establish strong relationships with channel partners, distributors, and key retailers.
• Monitor sales performance through KPIs, field visits, and regular review meetings.
• Analyze market trends, competitor activity, and customer feedback to drive product and sales improvements.
• Coordinate closely with Marketing, Product Development, and Supply Chain teams to ensure business alignment.
• Plan and execute product launches, trade promotions, and sales campaigns at a national level.
• Ensure proper implementation of CRM tools, reporting apps, and automation systems for field force productivity.

Key Requirements:

• Minimum 10–15 years of relevant experience in the Beauty & Personal Care industry.
• Hands-on experience in managing PAN India sales operations.
• Strong leadership, negotiation, and people management skills.
• In-depth understanding of channel dynamics, pricing, and distribution models in the FMCG/Beauty Care sector.
• Excellent communication, analytical, and problem-solving abilities.
• Willingness to travel extensively across regions.

Preferred Qualifications:

• Graduate/Postgraduate in Business Administration, Sales, or a related field.
• Proficient in MS Office, Excel analytics, and sales automation tools.
• Experience in scaling up new brands or product categories will be a plus.