National Sales Manager

National Sales Head

Roles & Responsibilities:-

• To develop new business relationships and manage existing relationships.
• Drive primary and secondary sales for fertilizers and pesticides across India.
• Recommend sales strategies for improvement based on market research and competitor analyses.
• Ensure consistent growth and achievement of monthly and annual sales targets.
• Attend industry trade events along with networking opportunities and other relevant meetings
• Conduct budget reviews to ensure sales and marketing activities are within budget.
• Appoint, manage, and support dealers, distributors, and sub-stockists. Ensure timely product availability, order fulfillment, and payment collections.
• Conduct farmer meetings, field demos, and product trials to create product awareness and generate demand at the grassroots level.
• Guide and support field staff, if any (Sales Officers / Field Assistants), in planning their route, market coverage, and activity planning.
• Monitor competitor activities, pricing, schemes, and new product launches. Provide regular feedback and suggestions to the management.
• Maintain daily, weekly, and monthly reports on sales performance, stock movement, and market trends. Share actionable insights with the senior team.
• Maintain strong relations with Krishi Vigyan Kendras (KVKs), agri-dealers, input retailers, and progressive farmers for brand visibility and trust.

Education & Other Requirements:-

• The ideal should have at least 15

  –20 years

  or experience in Fertilizer industry.
• Should be Ph.d/ M.Sc/B.Sc (Agriculture) is preferred with strong agri-input experience.
• Strong knowledge of crop patterns, soil behaviour, and product application.
• Well-connected with local agri-dealers, distributors, and key influencers in across India.
• Willingness to travel extensively across India.
• Excellent skills in Business Planning and Budgeting.
• Experience in Account Management and Sales.
• Proven ability in Team Management.
• Strong analytical and strategic thinking abilities.
• Effective communication and interpersonal skills.