National Retail Manager/Head
Client is one of India’s fastest growing design brands. Known and loved for its adorably well-designedproducts, Client is looking for a National Retail Manager to lead the development, implementation,and review of business strategies to maximize the retail profit by driving sales and controlling costs atnational level. The incumbent will be responsible for defining sales & retail operations strategy, developing and executing the sales team’s operational plan, defining and tracking sales targets, overseeing sales budgets and expenditure, honing sales & retail operations processes, while building motivated and high performing retail sales and operations teams.
Key Areas of Responsibility
- Sales & Business Management
- To achieve sales targets and budgeted growth, own the P/L for the retail business of
Chumbak in terms of EBIDTA, SSSG and other key financial parameters.
- Responsible for creating the Retail Sales & Operations strategy, keeping in mind business
priorities.
- Responsible for retail analytics, developing and tracking key metrics, ensure financial/non
financial reporting for the entire Retail business.
- Generates ideas about future retail activities; maintains up to date knowledge of the
marketplace, competitors and trends
- Operations
- Translate the strategic goals into retail operational plans to achieve the required targeted
growth in sales and profit.
- Interact with retail store teams and customers to understand and identify critical business
issues to ensure the alignment of tactics and strategies.
- Maintains and constantly develops innovative and cost-effective stock merchandising;
monitors stock weekly as per strategic plan to achieve bottom line sales budget against
monthly targets
- Takes decisions on matters relating to the day-to-day retail operation including the
strategic planning of resources, monitoring retail KPIs, stock and merchandise levels,
minimizing shrinkage levels, ensuring great visual merchandising among others.
- To lead and develop customer focused teams that represent the ideals of Chumbak, with a
focus on exceeding customer expectations.
- Business Development
- Identify potential clients in the target market and complete appropriate research on the
prospective client’s business and equipment needs
- Develop relationships with prospective clients, while maintaining existing client
relationships
- Partner with sales teams to create contract-winning proposals for current and prospective
clients
- Negotiate contract terms with clients and communicate terms to stakeholders
- Collaborate with design and production teams to ensure contracted product specifications
are executed on time and as agreed
- Become a subject matter expert on our business products, processes and operations, and
remain up to date on industry new Brand People
- Understand and analyze how the Chumbak brand is positioned in the market and
crystallize targeted consumers insights
- Work with Marketing team on promotions, and marketing initiatives
- Maintain strong customer focus through customer feedback, mystery audits etc., and
sharing these inputs to other teams like product, VM, marketing etc.
- He/She plays a lead role in building a strong sales management culture with the
operations team; spends time coaching Regional & City Managers, identifying skills and
opportunities for development
- Works with HR to ensure people management issues are satisfactorily resolved and
relevant HR policies and procedures are adhered to.
- Proactively manages and reviews the performance and progress of Regional Managers and
their regions, sets objectives and targets; works with Training team to develop individual
training plans for the team
- Recruits, trains and develops staff ensuring adherence to Chumbak’s HR systems and
procedures.
Desired Experience And Skills
- Education: MBA / PG in Retail Management
- Years of Experience: 7-10 years
Experience
- Strong Sales and Operations experience within the retail sector. Experience managing
EBOs and counters is required. Experience working with premium brands will be desirable.
- Must be able to demonstrate the ability to contribute and successfully deliver against a
business strategy.
- Experienced in managing relationships across all levels and managing a diverse (in terms
of skill base and experience) team of people.
- Must possess a track record of increasing and sustaining sales growth and profitability
even in challenging market conditions.
- Must demonstrate a proven ability to motivate, coach and develop people.
Key Skills Sought
- Highly analytical with a deep understanding of key metrics.
- Commercially sound with a good understanding of P/L and the influence of operating
factors
- Solution orientated, decisive by nature, result-oriented
- Excellent communication skills – verbal, written to include report writing and group
presentations
- Influencing and negotiation skills
- Well-developed interpersonal skills
- Excellent organization skills, able to prioritize
- A collaborative team player – concerned with the team success as well as individual
performance
- Visible Leadership skills – can motivate others to achieve
Personal Attributes
- Self-starter – high energy levels
- Positive and Enthusiastic
- Resourceful
- Strong professionally – credible with integrity
- Good Listener – will challenge constructively and respond well to feedback
Other
- Mobility – the job entails frequent and extensive travel
- Excellent MS Office skills specifically should have very good numerical ability.
Skills: retail operations,team leadership,operations,problem solving,market research,customer relationship management,p&l management,financial analysis,interpersonal skills,excellent communication,sales management,sales,retail,organizational skills,negotiation,coaching and development,business development,retail analytics,merchandising
