Performance Marketing Manager ( Ecommerce)

Manager – Performance Marketing

About the Job

Role & Responsibilities

• Will be responsible for performance marketing budgets, go-to-market calendars, campaign
  

• Will be directly responsible for marketing attributed sales through the D2C site and aligned
  

• Construct and oversee acquisition campaigns across diverse channels such as social media, search
  

• Employ quantitative analysis to scrutinize and refine campaign performance, utilizing data-driven
  

• Identify and address marketing performance issues through rigorous analysis, employing tools like
  

• Develop user-friendly reporting and visualization dashboards to effectively communicate complex
  

• Stay abreast of new and pertinent KPI metrics requirements to facilitate performance management
  

• Collaborate closely with creative and marketing teams to experiment with new strategies and
  

• Deliver measurable enhancements in ROI and cost per conversion (CPA) across all marketing
  

• Liaise with various agencies and internal teams for maximizing performance marketing
  

• Continually work on the Search Engine Optimization of the website(s)
  

Desired Experience And Skills

• Previous experience in a quantitative marketing role, demonstrating proficiency in devising and
  

• Experience in D2C ecommerce and/or handling performance marketing agencies will be a plus
• Hands-on experience in setting up campaigns within platforms such as Facebook Ads Manager,
  

• Deep understanding of data analytics and modeling, with the ability to objectively discern insights
  

• Proven track record of building and scaling acquisition campaigns with a strong emphasis on ROI
• Education: Degree or MBA or a relevant field, with 5 – 7 experience in Performance Marketing.