National Key Account Manager - Modern Trade

• End-to-End Account Leadership
• Own the full P&L-linked business relationship with the account at national and regional levels.
• Act as the single point of accountability for all commercial, operational, and strategic engagements with the account.
• Top-to-Top Relationship Building
• Cultivate trusted advisor-level relationships with the account’s senior leadership including category heads, Buyer’s, Operations teams, Merchandiser’s, marketing, and regional teams).
• Joint Business Planning (JBP)
• Lead the development, negotiation, and execution of annual and quarterly Joint Business Plans with the account teams.
• Align JBP with SharkNinja’s India growth strategy—covering assortment, pricing, promotions, inventory, and innovation pipeline.
• Sell-In & Sell-Out Orchestration
• Drive optimal sell-in through demand forecasting, stock alignment, and promotional cadence.
• Spearhead sell-out creation by collaborating with Account’s Regional/Store teams, Shark Ninja Sell out Creation teams, promoters, and deploying data-driven store engagement tactics.
• Sell-Out Team & Promoter Ecosystem
• Recruit, onboard, and manage a high-performing team of brand promoters/brand ambassadors dedicated to the account stores.
• Ensure consistent brand standards, product knowledge, and retail excellence across all touchpoints.
• Implement performance tracking, incentives, and capability-building programs for frontline teams.
• Groom and drive the Sell-out creation team of Shark Ninja to achieve desired results in the account.
• Regional Stakeholder Engagement
• Partner closely with account’s regional operations, store managers, and sales leads to tailor local go-to-market plans.
• Act as the bridge between national strategy and on-ground execution—ensuring agility and relevance in diverse markets.
• Cross-Functional Collaboration
• Partner with Marketing, Trade Marketing, Supply Chain, Finance, and Product teams to deliver seamless execution and resolve bottlenecks.
• Leverage retail analytics and sell-out data to generate actionable insights and optimize assortment/portfolio performance.
  

Qualifications & Experience

• 6–10 years of experience in Modern Trade, Key Account Management, or Retail Sales, preferably in consumer electronics, home appliances.
• Proven track record managing large-format retail accounts (e.g., Croma, Reliance Digital, Vijay Sales) with demonstrated success in JBP, sell-out growth, and team leadership.
• Strong understanding of retail operations, POS dynamics, inventory management, and promotional mechanics in India.
• Exceptional stakeholder management skills—able to influence without authority and navigate matrixed organizations.
• Data-savvy with fluency in retail KPIs (sell-through rate, SOI, GMROI, GMROF, ACV, etc.).
• Bachelor’s degree in Business, Engineering, or related field; MBA preferred.
• Willingness to travel extensively across key markets.
  

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.”
  

Explore SharkNinja On Our Social Channels

• https://www.linkedin.com/company/sharkninja-apac/mycompany/
• https://www.linkedin.com/company/sharkninja-apac/jobs/