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2 - 3 years

0 - 0 Lacs

Hyderabad

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Role & responsibilities HE/she is in charge of the respective client's creative needs. Shall be part of the client calls if a need arises. responsible for creating and executing Social Media calendars for respective clients Lend a helping hand to senior creatives in the ideation process Be the custodian for all content and ensure there are no mistakes 2-3 years of relevant ad campaign and copywriting experience Understanding of major social media platforms Demonstrated ability to attract, retain, and grow an audience through the use of compelling video and ad content Impeccable attention to detail, excellent grammar, and copywriting skills Efficient in the management of Client requirements with strong skills to drive business. Generation of organic sales integrated with overall marketing strategies. Knowledge of market & demographics, skilled at generating market insights and data analytics to understand client expectations and requirements. Should possess a creative approach and be adept at improvising content. Well-versed with the latest technologies, esp. PowerPoint, Word, and Excel. Strong influential personality with excellent interpersonal skills. Should be able to plan a strategy for online and offline marketing. Excellent written, verbal, and presentation skills Skills Creative thinking Good command of English Ability to think in broad ideas and express them in crisp language Ability to communicate clearly with designers to bring life to ideas Good grasp of popular culture, social media trends, and social media platforms. Ability to work in a team Time management skills Preferred candidate profile 2 to 3 Years of experience in an Advertising Agency, a Digital Marketing Agency, and a Marketing Agency, preferably, they should only apply for this role. Note: We required only Copy Writers, Client Servicing roles. Content Writers are not applicable for this role.

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6 - 10 years

12 - 18 Lacs

New Delhi, Gurgaon/Gurugram, Delhi / NCR

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Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

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2 - 5 years

4 - 8 Lacs

Pune

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About The Role The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates and supervisors. Process Manager Role and responsibilities: Data Analysis and Interpretation: Monitor and analyze social media conversations across various platforms using social media listening tools such as Talk walker, Meltwater, and Sprinkler. Gather valuable insights by analyzing social media volume and sentiment for both the brand and competitors. Utilize statistical techniques to quantify and measure the impact of social media efforts on brand reputation and engagement. Reporting and Presentation: Prepare comprehensive reports with visually compelling data visualizations, charts, and graphs to effectively communicate key findings to stakeholders. Regularly present actionable insights and recommendations to the marketing and management teams. Translate complex data into easily understandable and actionable insights for non-technical team members. End-to-End Analysis: Manage the entire process of data analysis from data collection and processing to final presentation. Use SQL and Python skills to efficiently process and manipulate large datasets. Social Media Strategy: Collaborate with the marketing team to align social media strategies with business objectives and marketing campaigns. Provide strategic recommendations to improve social media engagement, reach, and overall brand sentiment. Tools and Technology: Stay up-to-date with the latest social media listening tools and technologies, and suggest new tools that can enhance our data analysis capabilities. Technical and Functional Skills: Education and Experience Bachelor's degree in Marketing, Communications, Data Science, or a related field. Proven experience of 5-6 years in social media listening and analytics. A strong portfolio showcasing successful social media insights and reports. Technical Skills: Proficient in data analysis, data interpretation, and report writing. Advanced knowledge of Microsoft PowerPoint for creating impactful presentations. Strong skills in SQL and Python to handle and process large datasets efficiently. Social Media Listening Tools: Familiarity with social media listening tools like Talkwalker, Meltwater, Sprinklr, or equivalent platforms. Communication Skills: Excellent verbal and written communication skills. Ability to communicate complex technical concepts to non-technical team members. Analytical Mindset: Strong analytical and problem-solving skills with an attention to detail. Ability to think critically and make data-driven decisions.

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2 - 5 years

4 - 8 Lacs

Mumbai

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About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manger Roles and responsibilities: Data Analysis and Interpretation: Monitor and analyze social media conversations across various platforms using social media listening tools such as Talk walker, Meltwater, and Sprinkler. Gather valuable insights by analyzing social media volume and sentiment for both the brand and competitors. Utilize statistical techniques to quantify and measure the impact of social media efforts on brand reputation and engagement. Reporting and Presentation: Prepare comprehensive reports with visually compelling data visualizations, charts, and graphs to effectively communicate key findings to stakeholders. Regularly present actionable insights and recommendations to the marketing and management teams. Translate complex data into easily understandable and actionable insights for non-technical team members. End-to-End Analysis: Manage the entire process of data analysis from data collection and processing to final presentation. Use SQL and Python skills to efficiently process and manipulate large datasets. Social Media Strategy: Collaborate with the marketing team to align social media strategies with business objectives and marketing campaigns. Provide strategic recommendations to improve social media engagement, reach, and overall brand sentiment. Tools and Technology: Stay up-to-date with the latest social media listening tools and technologies, and suggest new tools that can enhance our data analysis capabilities. Technical and Functional Skills: Education and Experience Bachelor's degree in Marketing, Communications, Data Science, or a related field. Proven experience of 5 to 7 years in social media listening and analytics. A strong portfolio showcasing successful social media insights and reports. Technical Skills: Proficient in data analysis, data interpretation, and report writing. Advanced knowledge of Microsoft PowerPoint for creating impactful presentations. Strong skills in SQL and Python to handle and process large datasets efficiently. Social Media Listening Tools: Familiarity with social media listening tools like Talkwalker, Meltwater, Sprinklr, or equivalent platforms. Communication Skills: Excellent verbal and written communication skills. Ability to communicate complex technical concepts to non-technical team members. Analytical Mindset: Strong analytical and problem-solving skills with an attention to detail. Ability to think critically and make data-driven decisions.

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1 - 4 years

2 - 6 Lacs

Mumbai

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About The Role The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates and supervisors. Associate Process Manger Roles and responsibilities: Data Analysis and Interpretation: Monitor and analyze social media conversations across various platforms using social media listening tools such as Talk walker, Meltwater, and Sprinkler. Gather valuable insights by analyzing social media volume and sentiment for both the brand and competitors. Utilize statistical techniques to quantify and measure the impact of social media efforts on brand reputation and engagement. Reporting and Presentation: Prepare comprehensive reports with visually compelling data visualizations, charts, and graphs to effectively communicate key findings to stakeholders. Regularly present actionable insights and recommendations to the marketing and management teams. Translate complex data into easily understandable and actionable insights for non-technical team members. End-to-End Analysis: Manage the entire process of data analysis from data collection and processing to final presentation. Use SQL and Python skills to efficiently process and manipulate large datasets. Social Media Strategy: Collaborate with the marketing team to align social media strategies with business objectives and marketing campaigns. Provide strategic recommendations to improve social media engagement, reach, and overall brand sentiment. Tools and Technology: Stay up-to-date with the latest social media listening tools and technologies, and suggest new tools that can enhance our data analysis capabilities. Technical and Functional Skills: Education and Experience Bachelor's degree in Marketing, Communications, Data Science, or a related field. Proven experience of 3+ years in social media listening and analytics. A strong portfolio showcasing successful social media insights and reports. Technical Skills: Proficient in data analysis, data interpretation, and report writing. Advanced knowledge of Microsoft PowerPoint for creating impactful presentations. Strong skills in SQL and Python to handle and process large datasets efficiently. Social Media Listening Tools: Familiarity with social media listening tools like Talkwalker, Meltwater, Sprinklr, or equivalent platforms. Communication Skills: Excellent verbal and written communication skills. Ability to communicate complex technical concepts to non-technical team members. Analytical Mindset: Strong analytical and problem-solving skills with an attention to detail. Ability to think critically and make data-driven decisions.

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5 - 10 years

6 - 15 Lacs

New Delhi, Gurugram, Delhi / NCR

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Role: Manager PR and Communication Exp 6-10 Years Location: Gurugram HR Industry: Real Estate Developments Key Skills and Competencies 1. Expertise in ideation, Design and Develop PR Plans, Strategies formulation, Team and stakeholders management 2. Cross Functional Coordination with Sales, Marketing, CRM Team for Branding and Marketing Support. 3. Collaborate with the partners to conceptualise and execute joint marketing campaigns and promotions. 4. Content Management : Monitor and manage Content Scores weekly to ensure accuracy and relevance. 5. Campaigns and Initiatives : Plan and execute Workshops and campaigns tailored to target audiences. 6. Track and report progress on marketing and commercial priorities to drive alignment. 7. Performance Metrics and Reporting : Prepare and deliver weekly marketing metrics reports to evaluate performance and identify areas for growth. 8. Ensure all properties achieve 100% compliance on metrics through monthly assessments and corrective actions. 9. Budget Management: Assist in the development of the annual marketing budget in collaboration with the Director of Marketing. 10. Continuous Improvement: Monitor and update progress trackers monthly, ensuring consistent performance improvements. 11. Review and report on the Commercial Priorities Dashboard monthly, highlighting areas that require attention. 12. Communication: Lead internal communication efforts in partnership with the HR team. 13. Ad Hoc Activities: Address ad hoc requests, reports, and activities to support smooth marketing operations. 14. Overseeing Media Strategy and Account Management Preferred candidate profile: Shall have 5-10 Years of hands-on experience in Marketing and Public Relations preferably from Real Estate, Construction, Architecture domains. Bachelor's or Master's degree in Marketing, Business, or related field. Good analytical and numeric skills for fast data crunching. High level of motivation, determination and commitment. Strong organisational and multitasking abilities. Proficient in data analysis and reporting. A strong command of both written and spoken English is required; additional languages an asset. Hands-on with email/SMS/WhatsApp/RCS tools and customer engagement platforms. Excellent communication, negotiation, and campaign execution skills. Data-driven with strong analytical and reporting capabilities.

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3 - 8 years

3 - 8 Lacs

Gurugram

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Lead projct execution across clients&practice teams Plan,optimise&implement digital ad campaign strategies for clients Suggest&develop new campgns across multiple channels Analyse performance data to derive insights, optimse campgns&ensure strong ROI Required Candidate profile Expert in campaign strategy, execution& optimization across all platforms Knowledge of audience segmentation, targeting &media planning Team Leader, Strong analytical, reporting& presentation skills

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Exploring Media Strategy Jobs in India

The media strategy job market in India is a dynamic and growing field with ample opportunities for job seekers. With the rise of digital media and advertising, the demand for professionals skilled in media strategy has also increased. Media strategy roles involve planning, implementing, and monitoring advertising campaigns across various channels to reach the target audience effectively.

Top Hiring Locations in India

  1. Mumbai
  2. Delhi
  3. Bengaluru
  4. Hyderabad
  5. Chennai

These cities are known for their vibrant media and advertising industry, offering a plethora of opportunities for media strategy professionals.

Average Salary Range

The average salary range for media strategy professionals in India varies based on experience and location. Entry-level positions may start around ₹3-5 lakhs per annum, while experienced professionals can earn upwards of ₹15-20 lakhs per annum.

Career Path

A typical career path in media strategy may include roles such as: - Junior Media Strategist - Media Strategist - Senior Media Strategist - Media Planning Manager - Media Director

As professionals gain experience and expertise, they can progress to higher levels of management within the field.

Related Skills

In addition to expertise in media strategy, professionals in this field may benefit from skills such as: - Data analysis - Digital marketing - Market research - Communication skills - Budgeting and forecasting

Having a well-rounded skill set can enhance one's effectiveness in media strategy roles.

Interview Questions

  • What experience do you have with media planning and buying? (basic)
  • How do you stay updated with the latest trends in the media industry? (basic)
  • Can you walk us through a successful media campaign you worked on? (medium)
  • How do you determine the target audience for a media campaign? (medium)
  • What tools do you use for media planning and analysis? (medium)
  • How do you measure the success of a media campaign? (advanced)
  • Can you provide an example of a challenging media strategy problem you encountered and how you solved it? (advanced)
  • How do you collaborate with other teams, such as creative or marketing, in developing a media strategy? (medium)
  • What experience do you have with media negotiations and vendor management? (medium)
  • How do you adapt your media strategy for different platforms and audiences? (medium)
  • Describe a time when you had to pivot a media strategy due to unforeseen circumstances. (advanced)
  • How do you handle tight deadlines and pressure in the media industry? (basic)
  • What metrics do you prioritize when evaluating the performance of a media campaign? (medium)
  • Can you discuss a time when a media campaign did not perform as expected and how you addressed it? (advanced)
  • How do you ensure that a media campaign stays within budget while maximizing reach and impact? (medium)
  • What creative strategies do you employ to make a media campaign stand out? (medium)
  • How do you approach A/B testing and optimization in media strategy? (advanced)
  • Can you explain the role of data analytics in media planning and decision-making? (medium)
  • How do you assess the effectiveness of different media channels for a campaign? (medium)
  • Describe a successful cross-channel media campaign you developed and executed. (advanced)
  • How do you stay compliant with industry regulations and guidelines in media strategy? (medium)
  • Can you provide examples of successful partnerships you have built with media vendors or platforms? (medium)
  • How do you incorporate audience insights and feedback into your media strategy? (medium)
  • What do you see as the future trends in media strategy and how are you preparing for them? (advanced)

Closing Remark

As you explore opportunities in media strategy jobs in India, remember to showcase your expertise, skills, and passion for the field during interviews. Stay updated on industry trends, hone your skills, and prepare thoroughly to land your dream job confidently. Good luck on your job search journey!

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