Deputy General Manager Brand Marketing

Role Overview: As the Deputy General Manager - Brand Marketing at Tata Communications, you will play a crucial role in shaping and evolving the brand's voice and positioning to resonate with stakeholders worldwide. You will lead the development of brand communication strategies, drive thought leadership, oversee social media presence, and create innovative marketing campaigns across various platforms. Key Responsibilities: - Define and evolve the brand's voice and positioning to resonate with stakeholders across customers, analysts, and shareholders. - Lead the development of brand communication strategies in collaboration with the TCL Communications team. - Drive thought leadership initiatives and oversee the social media strategy to maintain a strong online brand presence. - Create innovative marketing campaigns across digital, print, and experiential platforms, leveraging customer insights for strategic guidance. - Develop long-term brand strategies and analyze data to drive brand growth. - Bring creativity and curiosity to continuously make the brand fresh, exciting, and relevant. - Utilize over 10 years of communications experience, including brand building, public relations, and marketing, to successfully build brands across B2B sectors and manage cross-functional projects. - Apply exceptional storytelling skills and media strategy expertise to engage communities and deliver impactful campaigns. Qualifications Required: - Minimum of 10 years of experience in communications, brand building, public relations, and marketing. - Proven track record of successfully building brands across B2B sectors and managing cross-functional projects. - Strong strategic thinking abilities with the capacity to develop long-term brand strategies and analyze data for brand growth. - Exceptional storytelling skills and media strategy expertise. - Passionate, driven, and innovative approach towards brand management. (Note: Any additional details about the company were not present in the provided job description.),