Senior Media Planner

As a media buyer at Kapiva, you will play a crucial role in strategizing and executing high-budget digital branding campaigns across various platforms. Your responsibilities will include defining campaign objectives, building media plans, collaborating with cross-functional teams, monitoring performance, and presenting performance reports. To excel in this role, you must have at least 3 years of experience in digital media buying, a deep understanding of Google Ads for branding purposes, proficiency in data analysis tools, and exceptional storytelling skills. Experience in FMCG/D2C categories and familiarity with third-party measurement solutions will be advantageous. Key Responsibilities: - Strategize, plan, and execute high-budget digital branding campaigns across Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms. - Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception. - Build detailed media plans and forecasts aligned with brand goals, product launches, and seasonal marketing initiatives. - Collaborate with creative, content, and analytics teams to ensure coherent messaging and optimal delivery. - Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies for maximum impact. - Prepare and present performance reports focusing on storytelling using data to highlight brand impact and learnings. - Build and maintain relationships with media platforms, publishers, and agency partners. - Stay updated on industry trends, ad-tech developments, and evolving platform capabilities to drive innovation in brand media planning. Qualifications Required: - 3+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns. - Proven ability to manage large budgets (1 Cr+/month) and deliver measurable brand outcomes. - Deep expertise in Google Ads (especially YouTube and Display) for branding purposes. - Strong understanding of media strategy, audience segmentation, and brand metrics. - Proficiency in data analysis tools such as Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets. - Exceptional storytelling and presentation skills to translate complex results into actionable insights. - Experience with programmatic media buying, DSPs, ad servers, and brand safety tools. - Prior experience in media agencies working on digital executions. Preferred Skills: - Experience in FMCG/D2C categories or digital-first consumer brands. - Familiarity with third-party measurement solutions like Nielsen, MOAT, Brand Lift Studies. - Strong negotiation skills and experience managing vendor/platform relationships.,