Senior Media Planner

Role Overview: As a Media Planner, you will be responsible for building a logical plan to achieve brand objectives by selecting genres and channels based on factors like Reach, Share, Affinity, Clutter, and Stickiness. Your role will involve scheduling the plan to ensure greater visibility, tracking campaign performance, evaluating and reporting on ongoing client activities. Additionally, you will formulate television reports, map competitors" activities, and study the category. Key Responsibilities: - Building a logical plan for brand objectives, including genre and channel selection based on Reach, Share, Affinity, Clutter, and Stickiness - Scheduling the plan to achieve greater visibility - Tracking, measuring, evaluating, and reporting on ongoing client activities - Formulating television reports on a monthly basis - Mapping competitors" activities and studying the category - Assisting in releasing campaigns, monitoring spots, and coordinating with channels to prevent GRP drops - Presenting Pre & Post Campaign Analysis in a Deck format - Working on new business development and pitch processes - Evaluating the plan on BARC and conducting day-to-day data crunching for clients - Proficiency in BARC, MPA & TGI Software is a must Qualifications Required: - Masters degree in Business, Marketing, or Advertising - Proficiency in English (Advanced level) Soft Skills and Competencies: - Understanding of the business - Proactive attitude and taking initiative - Focus on performance metrics - Building collaborative relationships - Expertise in media planning and media buying - Proficiency in MX champion (Connection, Context, Content) - Strong negotiation skills - Experience with programmatic advertising - Ability in data processing and management - Understanding of marketing strategy Technical Skills: - Proficiency in various tools such as BARC, YUMI, IRM, and MAP - Operational performance management tools like Pilot and IOMT - Knowledge of advertising technologies such as ad servers and ad platforms Note: This role requires at least 4 years of experience in media planning, preferably in a Media Agency or Trading desk.,