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Havas Media Network India logo
Senior Media Planner Havas Media Network India

4.0 - 8.0 years

0 Lacs

haryana

On-site

Role Overview: As a Media Planner, you will be responsible for building a logical plan to achieve brand objectives by selecting genres and channels based on factors like Reach, Share, Affinity, Clutter, and Stickiness. Your role will involve scheduling the plan to ensure greater visibility, tracking campaign performance, evaluating and reporting on ongoing client activities. Additionally, you will formulate television reports, map competitors" activities, and study the category. Key Responsibilities: - Building a logical plan for brand objectives, including genre and channel selection based on Reach, Share, Affinity, Clutter, and Stickiness - Scheduling the plan to achieve greater visibility...

Posted 1 month ago

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