10.0 - 15.0 years

10 - 15 Lacs

Mumbai, Maharashtra, India

On-site

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This is a fun and fast-paced work environment where you get to work with a diverse mix of clients and collaborate with best-in-class people across multiple functions. You'll be part of a rapidly growing organization where the sky is the limit, with opportunities to be entrepreneurial while leveraging the resources of the world's largest marketing services group. Measures of Success In three months, you will have: Gained a deep understanding of your clients businesses, categories, and brand objectives. Devised key communication strategies for your core clients. Mastered all the tools and resources available within the Mindshare, GroupM, and WPP ecosystems to apply them to brand strategies. Built strong, collaborative relationships with business teams and internal verticals. Taken initiative to contribute to the agency's goals for the year. In six months, you will have: Become the best buddy within the Mindshare family, earning internal and external confidence in your brand knowledge. Successfully led client accounts and engaged with clients on their brand's media approach. Initiated and delivered key projects across client brands. Demonstrated a strong understanding of in-house products and software during client conversations. Started working on special projects. In 12 months, you will have: Emerged as the go-to person for Strategy & Insights solutions for both internal teams and clients. Taken specific initiatives and provided strategic direction to drive tangible business outcomes for key clients. Mastered the art of delivering award-winning solutions for clients. Identified and nurtured key partnerships for the organization. Become an integral part of conceptualizing the organization's strategic direction from a product perspective. Worked on award entries to showcase your team's innovative work. Achieved a complete understanding of the GroupM/Mindshare ecosystem and matrix structure to deliver 360-degree strategies across brands. What Your Day Job Looks Like At Mindshare Drive the strategy function and direction for the organization. Continuously stay informed about industry, technology, data, and communication trends to devise strategic directions for both clients and the organization. Meet regularly with partners in data, technology, creative, and academia to drive organizational-level partnerships. Lead data war rooms , market mix modeling, and strategic thinking for key clients across various industries. Craft strategies based on outcome-led thinking and ensure adaptive, agile data roadmaps. Build strategies using the Mindshare strategic thinking framework for your client portfolio. Continuously read and learn to stay ahead of the curve. Identify key business challenges and provide sharp, consumer-rooted solutions. Utilize client, third-party, and internal data to derive actionable insights that translate into strategic communication planning. Devise methodologies and systems to continuously measure business outcomes resulting from marketing and communication activities. Communicate complex ideas and insights in a simple, applicable way to ensure learnings are embedded and have a real impact. Conceptualize and institute consumer surveys . Make compelling presentations to top management, marketing teams, and public groups, communicating complex ideas in an understandable and applicable way. Use both digital and non-digital communication solutions to create integrated plans. Act as a senior-level client contact and lead strategic conversations on media and communication planning. What You'll Bring Prior work experience in Research or Media . Knowledge of Communications Strategy and Account Planning is a strong advantage. Exceptional communication skills . The ability to design, implement, and analyze primary research with minimal supervision. Strong qualitative and quantitative analytical skills . A radical, out-of-the-box thinking style. Experience in the digital ecosystem . A must-have: comfort with numbers and data . Proactiveness and enthusiasm for creating pioneering and award-winning work. Collaborative spirit and excellent people skills to work with multiple teams and stakeholders. Efficient project management skills . A hunger to continuously learn and explore new things. Minimum Qualifications Minimum 10+ years of relevant experience . Experience handling FMCG or Broadcast clients in top agencies is preferred. Advanced working knowledge of BARC is a must . Working knowledge of secondary research tools like TGI, IRS, comScore, and AppAnnie is preferred. Post-graduate degree in Marketing, Research, Statistics, or a relevant field.

Posted 19 hours ago

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Media Planner Proficient Amritsar

6 - 11 years

10 - 12 Lacs

Gurugram

Work from Office

Hands-on media planning experience Strong understanding of media tools and data platforms such as MediaOcean, BARC, ComScore, Nielsen, Google Analytics, etc. Proven success in managing 360-degree media campaigns from start to finish.

Posted 1 month ago

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