Job
Description
You will be responsible for leading the branding campaigns for Kapiva, a modern Ayurvedic nutrition brand, by strategizing, planning, and executing high-budget digital branding campaigns across various platforms. Your role will involve defining clear campaign objectives, building detailed media plans and forecasts, collaborating with cross-functional teams, monitoring campaign performance, and preparing performance reports to highlight brand impact and learnings. Additionally, you will need to stay updated on industry trends and platform capabilities to drive innovation in brand media planning. Key Responsibilities: - Strategize, plan, and execute high-budget digital branding campaigns across Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms. - Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception. - Build detailed media plans and forecasts in alignment with brand goals, product launches, and seasonal marketing initiatives. - Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery. - Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies to maximize impact. - Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings. - Build and maintain relationships with media platforms, publishers, and agency partners. - Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive innovation in brand media planning. Qualifications Required: - 3+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns. - Proven ability to manage large budgets (1 Cr+/month) and deliver measurable brand outcomes. - Deep expertise in Google Ads (especially YouTube and Display) for branding purposes. - Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics. - Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets. - Exceptional storytelling and presentation skills - ability to translate complex results into actionable insights for leadership teams. - Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand safety tools. - Prior experience working in media agencies on digital executions. Preferred Skills: - Experience in FMCG/D2C categories or working with digital-first consumer brands. - Familiarity with third-party measurement solutions (e.g., Nielsen, MOAT, Brand Lift Studies). - Strong negotiation skills and experience managing vendor/platform relationships.,
