Tilfi

Tilfi is seeking an experienced and dynamic Content & PR Manager to join our communications team. This role is pivotal in shaping Tilfi’s voice and presence across diverse platforms and audiences. The ideal candidate will have a flair for crafting compelling, brand-appropriate content and a proven track record in building and maintaining robust media and external relations. Please note: This is a full-time, in-office position, not a remote working role. What you'll do: Content Development: Create, curate, and oversee all brand copywriting, ensuring alignment with Tilfi’s tone and ethos. Manage content for digital channels, including website, digital newsletters, blogs, ads and social media, ensuring consistency and quality. Collaborate with designers, marketers, and product teams to create cohesive and visually aligned content. Brainstorm with the team to develop compelling narratives for campaigns, product launches, and brand storytelling. Public Relations & Media Outreach: Build and maintain relationships with journalists, editors, influencers, and other key stakeholders. Develop and execute strategic PR plans to secure media coverage in relevant publications and platforms. Write and distribute press releases, media kits, and other communication materials. Serve as the brand’s spokesperson for media inquiries and interviews as needed. Event Management & Collaborations: Plan and oversee events, including product launches, press previews, and brand showcases. Identify and negotiate partnerships and collaborations with like-minded brands, artists, and organizations to enhance Tilfi’s reach and resonance. Represent Tilfi at industry events, ensuring alignment with the brand’s luxury positioning. Brand Strategy & Monitoring: Collaborate with leadership to refine and evolve the brand’s messaging and positioning. Monitor and report on PR and content performance metrics, providing actionable insights. Stay abreast of industry trends, competitor activity, and emerging opportunities. Who you are: Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Fashion Management, English or a related field. 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector. Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles. Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors. Proven experience in planning and executing successful PR campaigns and events. Creative mindset with a keen eye for detail and brand alignment. Strong organizational skills and ability to manage multiple projects and deadlines. Show more Show less

Tilfi is a design and craft-led luxury brand that produces handcrafted textiles, apparel and art of exceptional quality and craftsmanship. Tilfi’s Design & Production team seeks individuals who can facilitate creating exceptional clothing that celebrates the beauty and artistry of our textiles while showcasing a timeless design sensibility. We want to build on Varanasi’s textile heritage as well as demonstrate its versatility through our range of traditional and contemporary apparel. Please note: This is a paid, full-time, in-office position, not a remote working role. What you'll do: Assist the senior designer in developing technical specifications and support the creation of new collection launches Help in sampling by sourcing trimmings, accessories and liaising with the tailoring department, vendors and suppliers to ensure seamless execution of designs from concept to final product Help in managing production by preparing order sheets, conduct quality checks and deal with customer correspondence if required Maintain organized records of design sketches, fabric swatches, and production details for future reference Archive completed collections and ensure all design documentation is up-to-date Assist in sourcing, production and styling for fashion shoots and support brand communications Who you are: You have pursued a degree in Fashion Design/ Fashion Buying or Fashion Technology Prior experience in a fashion design house, with involvement in developing and streamlining process workflows. You have high attention to detail, a no-task-is-too-small attitude and a willingness to take complete ownership of your work You have an interest and appreciation for Indian crafts and textiles Strong sketching and technical drawing skills are a plus Show more Show less

Tilfi is a design and craft-led luxury brand that produces handcrafted textiles, apparel and art of exceptional quality and craftsmanship. Tilfi’s Design & Production team seeks individuals who can facilitate creating exceptional clothing that celebrates the beauty and artistry of our textiles while showcasing a timeless design sensibility. We want to build on Varanasi’s textile heritage as well as demonstrate its versatility through our range of traditional and contemporary apparel. Please note: This is a full-time, in-office position, not a remote working role. What you'll do: Assist the senior designer in developing technical specifications and support the creation of new collection launches Help in sampling by sourcing trimmings, accessories and liaising with the tailoring department, vendors and suppliers to ensure seamless execution of designs from concept to final product Help in managing production by preparing order sheets, conduct quality checks and deal with customer correspondence if required Maintain organized records of design sketches, fabric swatches, and production details for future reference Archive completed collections and ensure all design documentation is up-to-date Assist in sourcing, production and styling for fashion shoots and support brand communications Who you are: You have pursued a degree in Fashion Design/ Fashion Buying or Fashion Technology Prior experience in a fashion design house, with involvement in developing and streamlining process workflows. You have high attention to detail, a no-task-is-too-small attitude and a willingness to take complete ownership of your work You have an interest and appreciation for Indian crafts and textiles Strong sketching and technical drawing skills are a plus

We are looking for a Content Specialist with copywriting and social media management skills to join our Marketing & Communications team and enrich our website and social medias with compelling storytelling. The role responsibilities will include conducting thorough research on industry-related topics, generating ideas for new content types (blog articles, social media captions, products descriptions, email marketing, ad copies), proofreading before publication and managing posts. Ultimately, we are looking for someone who will be able to deliver quality writing pieces that appeal to our audiences, align with our brand storytelling and boost brand awareness. Please note: This is a full-time, in-office position, not a remote working role. What you'll do: Understand customer needs through research and develop appropriate content to address the former Develop narratives which effectively communicate the brand’s values and key messages Collaborate with the team to produce engaging, on-brand written content for our social media channels, website, ad copies and email communications Prepare creative and technically accurate product descriptions, collection notes, press releases for circulation Prepare well-researched and original blog articles Manage social media posts Oversee social media accounts’ design (e.g. Facebook cover, profile pictures and blog layout) Ensure all-around consistency on social medias (style, fonts, images and tone) Who you are: You have a Master’s degree or Bachelor’s degree in Communications, Marketing, English, or Journalism. Minimum of 2 years of equivalent and proven work experience as a Content Writer, Copywriter, Social media manager or similar role You have a demonstrated interest in the business of fashion, luxury and arts You have excellent copywriting and proofreading skills, with high attention to detail and a keen eye for spotting errors You are passionate about communication and storytelling You are creative, yet disciplined in your approach and ready to take initiative Prior experience in creating targeted communications is a plus

Tilfi is seeking an experienced and dynamic PR & Content Manager to join the team. This role is pivotal in shaping Tilfi’s voice and presence across diverse platforms and audiences. The ideal candidate will have a flair for crafting compelling, brand-appropriate content and a proven track record in building and maintaining robust media and external relations. Please note: This is a full-time, in-office position, not a remote working role. What you'll do: Content Development: Create, curate, and oversee all brand copywriting, ensuring alignment with Tilfi’s tone and ethos. Manage content for digital channels, including website, digital newsletters, blogs, and social media, ensuring consistency and quality. Collaborate with designers, marketers, and product teams to create cohesive and visually aligned content. Brainstorm with the team to develop compelling narratives for campaigns, product launches, and brand storytelling. Public Relations & Media Outreach: Build and maintain relationships with journalists, editors, influencers, and other key stakeholders. Develop and execute strategic PR plans to secure media coverage in relevant publications and platforms. Write and distribute press releases, media kits, and other communication materials. Serve as the brand’s spokesperson for media inquiries and interviews as needed. Event Management & Collaborations: Plan and oversee events, including product launches, press previews, and brand showcases. Identify and negotiate partnerships and collaborations with like-minded brands, artists, and organizations to enhance Tilfi’s reach and resonance. Represent Tilfi at industry events, ensuring alignment with the brand’s luxury positioning. Brand Strategy & Monitoring: Collaborate with leadership to refine and evolve the brand’s messaging and positioning. Monitor and report on PR and content performance metrics, providing actionable insights. Stay abreast of industry trends, competitor activity, and emerging opportunities. Who you are: Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Fashion Management, English or a related field. 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector. Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles. Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors. Proven experience in planning and executing successful PR campaigns and events. Creative mindset with a keen eye for detail and brand alignment. Strong organizational skills and ability to manage multiple projects and deadlines.

Tilfi is a design and craft-led luxury brand that produces handcrafted textiles, apparel and art of exceptional quality and craftsmanship. Tilfi’s Design & Production team seeks individuals who can help create exceptional clothing which celebrate the beauty and artistry of our textiles and showcase a timeless design sensibility. We want to build on Varanasi’s textile heritage as well as demonstrate its versatility through our range of traditional and contemporary apparel. Please note: This is a paid, full-time, in-office position, not a remote working role. What you'll do: Help in sampling by sourcing trimmings, accessories and liaising with the tailoring department, vendors and suppliers to ensure seamless execution of designs from concept to final product Assist the senior designer in developing technical specifications and support the creation of new collection launches Help in managing production by preparing order sheets, conduct quality checks and deal with customer correspondence if required Maintain organized records of design sketches, fabric swatches, and production details for future reference Archive completed collections and ensure all design documentation is up-to-date Assist in sourcing, production and styling for fashion shoots and support brand communications Who you are: You have pursued a degree in Fashion Design from a design school Prior experience of 2-4 years in fashion design, preferably within the luxury or heritage fashion sector, is advantageous You have high attention to detail, a no-task-is-too-small attitude and a willingness to take complete ownership of your work You have an interest and appreciation for Indian crafts and textiles Strong sketching and technical drawing skills. Proficiency in design software such as Adobe Illustrator and Photoshop.

Tilfi is a luxury fashion and textiles brand, deeply rooted in the rich cultural heritage of Varanasi. We specialize in creating exquisite handwoven sarees, lehengas, dupattas, apparel as well as art that exemplify timeless elegance and craftsmanship. Position overview : We are seeking a dynamic Sales Advisor for our Mumbai store (5000 sq. ft.) who will be responsible for offering a unique and personalized shopping experience to our clients. The ideal candidate will play a key role in driving sales and building lasting relationships with our clients, ensuring they receive the highest level of luxury shopping experience. Key responsibilities Customer Engagement: Deliver an exceptional and personalized shopping experience to every customer, fostering a welcoming and luxurious atmosphere. Handle customer inquiries, feedback, and complaints professionally and promptly, striving to exceed customer expectations. Maintain an in-depth knowledge of our product range, including fabric details, weaving techniques and the story behind each collection to effectively communicate with our patrons. Build and nurture strong relationships with clients, ensuring repeat business through exceptional service. Represent Tilfi in exhibitions and events as and when required. Visual Merchandising: Assist in maintaining the store's visual standards, ensuring that displays are well-organized, appealing, and aligned with brand guidelines. Assist in the design and implementation of seasonal and promotional displays that reflect the brand’s image. Store Maintenance: Ensure the store environment is clean, organized, and welcoming, maintaining a high standard of presentation at all times. Ensure that all health and safety protocols are followed, including proper handling of products and equipment. Operations and Inventory management: Manage inventory counts and maintain records of all incoming and outgoing movement of inventory. Ensure proper storage and upkeep of all inventory. Prepare stock and sales reports and share with HQ. Qualifications: Prior experience in sales, preferably in luxury fashion or high-end retail. Excellent interpersonal and communication skills, with a customer-centric approach. In-depth knowledge of retail operations, sales techniques, and inventory management. Passion for luxury fashion, textiles, and craftsmanship, with a keen eye for detail and aesthetics. Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and demands.

Title: Brand Communication & Editorial Lead Location: New Delhi (travel as required) Experience: 5+ years in luxury / editorial / brand communications / PR / cultural programming Role Overview Tilfi is seeking a strategic and creatively astute professional to lead our brand voice, public image, and narrative direction. This role will supervise all brand content — from written word and product storytelling to public relations, media presence, and cultural activations. As part of the brand’s core team, you will also represent Tilfi at key events, collaborations, and select public engagements, helping to shape how the brand is perceived by the wider world. You will be the custodian of Tilfi’s voice and its expression in the world. Key Responsibilities 1. Brand & Editorial Direction Own and refine Tilfi’s brand voice across all platforms — digital, print, and spatial. Develop and oversee all editorial content: collection narratives, essays, interviews, campaign copy, website and advertising copy. Manage and supervise in-house content writers and freelance writers to uphold consistency and depth. 2. Brand Representation Represent the brand at key events, cultural initiatives, partner collaborations, and select media opportunities. Participate in conversations and engagements that further Tilfi’s creative and cultural positioning. Uphold and communicate the brand’s values and point of view with discretion, elegance, and clarity. 3. Public Relations & Media Strategy Craft press materials and brand stories for media outreach, feature placements, and founder profiles. Support relationships with editors, stylists, and media professionals to build a meaningful press presence. Work alongside leadership and external PR partners to shape Tilfi’s public narrative. 4. Cultural Activations & Brand Events Conceptualise and script in-store experiences, brand activations, cultural collaborations, and installations. Guide messaging, visual storytelling, and communication surrounding exhibitions and launches. Ensure experiential alignment between product, space, and narrative. 5. Strategic & Cross-Functional Leadership Align communication with broader creative and commercial goals. Collaborate closely with product, design, retail, and leadership teams to ensure cohesion in brand presentation. Uphold brand integrity and discretion across all channels and external-facing initiatives. Ideal Candidate Deep cultural literacy and sensitivity to language, materiality, and nuance. Proven experience in editorial leadership, luxury PR, or strategic brand storytelling. Refined writing and editing abilities — with an aesthetic that values restraint, depth, and clarity. Comfortable representing the brand at key forums and events in a thoughtful, observant, and well-prepared capacity. Strategic thinker with the ability to execute across details, teams, and timelines.

As the Brand Communication & Editorial Lead at Tilfi, you will play a pivotal role in shaping the brand's voice, public image, and narrative direction. With over 5 years of experience in luxury, editorial, brand communications, PR, or cultural programming, you will lead all aspects of brand content creation, from written word and product storytelling to public relations, media presence, and cultural activations. As a core member of the brand's team, you will represent Tilfi at various events, collaborations, and public engagements to influence the brand's perception on a global scale. Your primary responsibilities will include: 1. Brand & Editorial Direction: - Refining Tilfi's brand voice across digital, print, and spatial platforms. - Developing and overseeing all editorial content, including collection narratives, essays, interviews, campaign copy, website, and advertising copy. - Managing and supervising in-house and freelance content writers to ensure consistency and depth in storytelling. 2. Brand Representation: - Attending key events, cultural initiatives, partner collaborations, and media opportunities on behalf of the brand. - Engaging in conversations and activities that enhance Tilfi's creative and cultural positioning. - Upholding and communicating the brand's values and perspective with elegance and clarity. 3. Public Relations & Media Strategy: - Creating press materials and brand stories for media outreach, feature placements, and founder profiles. - Cultivating relationships with editors, stylists, and media professionals to enhance the brand's press presence. - Collaborating with leadership and external PR partners to shape Tilfi's public narrative. 4. Cultural Activations & Brand Events: - Conceptualizing in-store experiences, brand activations, cultural collaborations, and installations. - Guiding messaging, visual storytelling, and communication for exhibitions and launches. - Ensuring alignment between product, space, and narrative for a cohesive brand experience. 5. Strategic & Cross-Functional Leadership: - Aligning communication strategies with broader creative and commercial objectives. - Collaborating with product, design, retail, and leadership teams to maintain brand consistency. - Upholding brand integrity and discretion across all channels and external-facing initiatives. The ideal candidate for this role possesses deep cultural literacy, editorial leadership experience, refined writing and editing skills, and the ability to represent the brand effectively at various forums and events. A strategic thinker with attention to detail and timelines, you will contribute to Tilfi's continued success by driving brand communication and storytelling initiatives.,

About Tilfi: Tilfi is a luxury fashion and textiles brand, deeply rooted in the rich cultural heritage of Varanasi. We specialize in creating exquisite handwoven sarees, lehengas, dupattas, apparel as well as art that exemplify timeless elegance and craftsmanship. Position overview: We are seeking a dynamic Sales Advisor for our flagship store in South Mumbai who will be responsible for offering a unique and personalized shopping experience to our clients. The ideal candidate will play a key role in driving sales and building lasting relationships with our clients, ensuring they receive the highest level of luxury shopping experience. Key responsibilities Customer Engagement: Deliver an exceptional and personalized shopping experience to every customer, fostering a welcoming and luxurious atmosphere. Handle customer inquiries, feedback, and complaints professionally and promptly, striving to exceed customer expectations.. Maintain an in-depth knowledge of our product range, including fabric details, weaving techniques and the story behind each collection to effectively communicate with our patrons. Build and nurture strong relationships with clients, ensuring repeat business through exceptional service. Represent Tilfi in exhibitions and events as and when required. Visual Merchandising: Assist in maintaining the store's visual standards, ensuring that displays are well-organized, appealing, and aligned with brand guidelines. Assist in the design and implementation of seasonal and promotional displays that reflect the brand’s image. Store Maintenance: Ensure the store environment is clean, organized, and welcoming, maintaining a high standard of presentation at all times. Ensure that all health and safety protocols are followed, including proper handling of products and equipment. Operations and Inventory management: Manage inventory counts and maintain records of all incoming and outgoing movement of inventory. Ensure proper storage and upkeep of all inventory. Prepare stock and sales reports and share with HQ. Qualifications: Prior experience in sales, preferably in luxury fashion or high-end retail. Excellent interpersonal and communication skills, with a customer-centric approach. In-depth knowledge of retail operations, sales techniques, and inventory management. Passion for luxury fashion, textiles, and craftsmanship, with a keen eye for detail and aesthetics. Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and demands. Benefits: Competitive salary. Opportunities for career growth and development within a prestigious luxury brand. A supportive and inclusive work environment.

As a Sales Advisor at Tilfi, a luxury fashion and textiles brand based in Varanasi, your primary responsibility will be to provide a unique and personalized shopping experience to our clients at our flagship store in South Mumbai. Your role will involve driving sales and fostering lasting relationships with customers to ensure they receive the highest level of luxury shopping experience. You will engage with customers by delivering exceptional service, handling inquiries and feedback professionally, and maintaining a deep knowledge of our product range including fabric details, weaving techniques, and collection stories. Building strong client relationships and representing Tilfi in exhibitions and events will also be part of your duties. In terms of visual merchandising, you will assist in maintaining the store's visual standards, designing seasonal and promotional displays, and ensuring alignment with brand guidelines. Store maintenance tasks include keeping the environment clean, organized, and welcoming, as well as following health and safety protocols. Your responsibilities will also include operations and inventory management such as managing inventory counts, maintaining records of inventory movement, ensuring proper storage of products, and preparing stock and sales reports to share with headquarters. To qualify for this role, prior sales experience in luxury fashion or high-end retail is preferred. Excellent interpersonal and communication skills, retail operations knowledge, and a passion for luxury fashion and craftsmanship are essential. You should also have the ability to thrive in a fast-paced environment and adapt to changing priorities. In return, you can expect a competitive salary, opportunities for career growth within a prestigious luxury brand, and a supportive and inclusive work environment. Join us at Tilfi and be a part of a team dedicated to timeless elegance and craftsmanship.,