Tilfi is seeking an experienced and dynamic Content & PR Manager to join our communications team. This role is pivotal in shaping Tilfi’s voice and presence across diverse platforms and audiences. The ideal candidate will have a flair for crafting compelling, brand-appropriate content and a proven track record in building and maintaining robust media and external relations. Please note: This is a full-time, in-office position, not a remote working role. What you'll do: Content Development: Create, curate, and oversee all brand copywriting, ensuring alignment with Tilfi’s tone and ethos. Manage content for digital channels, including website, digital newsletters, blogs, ads and social media, ensuring consistency and quality. Collaborate with designers, marketers, and product teams to create cohesive and visually aligned content. Brainstorm with the team to develop compelling narratives for campaigns, product launches, and brand storytelling. Public Relations & Media Outreach: Build and maintain relationships with journalists, editors, influencers, and other key stakeholders. Develop and execute strategic PR plans to secure media coverage in relevant publications and platforms. Write and distribute press releases, media kits, and other communication materials. Serve as the brand’s spokesperson for media inquiries and interviews as needed. Event Management & Collaborations: Plan and oversee events, including product launches, press previews, and brand showcases. Identify and negotiate partnerships and collaborations with like-minded brands, artists, and organizations to enhance Tilfi’s reach and resonance. Represent Tilfi at industry events, ensuring alignment with the brand’s luxury positioning. Brand Strategy & Monitoring: Collaborate with leadership to refine and evolve the brand’s messaging and positioning. Monitor and report on PR and content performance metrics, providing actionable insights. Stay abreast of industry trends, competitor activity, and emerging opportunities. Who you are: Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Fashion Management, English or a related field. 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector. Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles. Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors. Proven experience in planning and executing successful PR campaigns and events. Creative mindset with a keen eye for detail and brand alignment. Strong organizational skills and ability to manage multiple projects and deadlines. Show more Show less

Tilfi is a design and craft-led luxury brand that produces handcrafted textiles, apparel and art of exceptional quality and craftsmanship. Tilfi’s Design & Production team seeks individuals who can facilitate creating exceptional clothing that celebrates the beauty and artistry of our textiles while showcasing a timeless design sensibility. We want to build on Varanasi’s textile heritage as well as demonstrate its versatility through our range of traditional and contemporary apparel. Please note: This is a paid, full-time, in-office position, not a remote working role. What you'll do: Assist the senior designer in developing technical specifications and support the creation of new collection launches Help in sampling by sourcing trimmings, accessories and liaising with the tailoring department, vendors and suppliers to ensure seamless execution of designs from concept to final product Help in managing production by preparing order sheets, conduct quality checks and deal with customer correspondence if required Maintain organized records of design sketches, fabric swatches, and production details for future reference Archive completed collections and ensure all design documentation is up-to-date Assist in sourcing, production and styling for fashion shoots and support brand communications Who you are: You have pursued a degree in Fashion Design/ Fashion Buying or Fashion Technology Prior experience in a fashion design house, with involvement in developing and streamlining process workflows. You have high attention to detail, a no-task-is-too-small attitude and a willingness to take complete ownership of your work You have an interest and appreciation for Indian crafts and textiles Strong sketching and technical drawing skills are a plus Show more Show less