PR and Content Manager

Tilfi is seeking an experienced and dynamic PR & Content Manager to join the team. This role is pivotal in shaping Tilfi’s voice and presence across diverse platforms and audiences. The ideal candidate will have a flair for crafting compelling, brand-appropriate content and a proven track record in building and maintaining robust media and external relations.

Please note: This is a full-time, in-office position, not a remote working role.

What you'll do:

Content Development:

• Create, curate, and oversee all brand copywriting, ensuring alignment with Tilfi’s tone and ethos.
• Manage content for digital channels, including website, digital newsletters, blogs, and social media, ensuring consistency and quality.
• Collaborate with designers, marketers, and product teams to create cohesive and visually aligned content.
• Brainstorm with the team to develop compelling narratives for campaigns, product launches, and brand storytelling.

Public Relations & Media Outreach:

• Build and maintain relationships with journalists, editors, influencers, and other key stakeholders.
• Develop and execute strategic PR plans to secure media coverage in relevant publications and platforms.
• Write and distribute press releases, media kits, and other communication materials.
• Serve as the brand’s spokesperson for media inquiries and interviews as needed.

Event Management & Collaborations:

• Plan and oversee events, including product launches, press previews, and brand showcases.
• Identify and negotiate partnerships and collaborations with like-minded brands, artists, and organizations to enhance Tilfi’s reach and resonance.
• Represent Tilfi at industry events, ensuring alignment with the brand’s luxury positioning.

Brand Strategy & Monitoring:

• Collaborate with leadership to refine and evolve the brand’s messaging and positioning.
• Monitor and report on PR and content performance metrics, providing actionable insights.
• Stay abreast of industry trends, competitor activity, and emerging opportunities.

Who you are:

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Fashion Management, English or a related field.
• 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector.
• Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles.
• Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors.
• Proven experience in planning and executing successful PR campaigns and events.
• Creative mindset with a keen eye for detail and brand alignment.
• Strong organizational skills and ability to manage multiple projects and deadlines.