2113 Marketing Strategy Jobs - Page 22

JOB DESCRIPTION Job Purpose As a Therapy Business Manager you will be responsible for developing and implementing all sales strategies in the assigned market. Further you will drive primary and secondary sales, ensure brand presence in the assigned market and manage the distributor network to achieve desired sales/business objectives. Roles and Responsibilities in detail Business generation development: Achieve monthly, quarterly, half yearly and yearly sales target by promoting company s product ethically to customers as per the business plan Having science-based discussion with doctors and chemists for promotion of product in clinic and at chemist place Organizing Camps (CME) as per the division strategy and customer needs To plan and conduct merchandising and sampling activity as per Division strategy. Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and share feedback with the company Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows: 100% coverage of Doctors. Customer Call average as per the customer management plan of the division / therapy. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division. Prescription audit for Abbott brands and other competitors brands To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format. Identifying potential town and appointing distributor and customers (trade) in line with business philosophy Brand Management: Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy To carry out activities across trade and clinics for brand visibility To plan and attend Retail meets, Market Blitz etc. for sales growth Generate POBs for Abbott brands as per the business plan Recommend appointment of a party as a distributor after evaluating its commercial standing, credit worthiness and personal assets. Ensure that stock and sales statements have been sent by the distributors on due dates Ensure that the claims of the distributors are settled by company within specified time limits

Job Location - Nagaon, Assam Division - GenNext (General) As a Professional sales you will be responsible for the development and performance of all sales strategies in assigned market. Further you will drive primary sales, secondary sales and ensuring brand presence in defined markets. You will supervise/manage the distributor network to achieve desired sales objectives thereby ensuring achievement of financial and ethical objectives of the division as per the business strategy. To achieve this you will have authority to develop your customer management plan, approve expiry products issue credit note for distributors under your control, recommending appointment and credit limits of distributors, develop, execute plan your resource utilization and participate in Strategy Execution review meetings to ensure alignment. You have a very important role to play in Divisions success. Roles and Responsibilities in detail Area Business Planning: Plan for monthly and quarterly business. Plan for Trade activation business and over all sales Plan demand generation and fulfillment Monitor actual Sales and mid course corrections and inputs to reduce variance against expectations Prescription audit for Abbott brands and other competitors brands To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format. Identifying potential town and appointing distributor and customers (trade) in line with business philosophy Business generation development: Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place Organizing Camps (CME) as per the division strategy and customers need To carry out activations across trade and clinics for brand visibility To plan and conduct merchandising and sampling activity as per Division strategy. Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre determined intervals, effective in clinic / trade promotion and feed back to the company Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows: a. 100% coverage of Doctors. b . Customer Call average as per the customer management plan of the division / therapy. c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division. Brand Management: Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy To plan and attend Retail meets, Market Blitz etc for sales growth LOCATION: India > Kolkata : Mediasiti Building t

Job Title: Area Sales Manager Division: Appliances Department : Sales Total Experience: min. 8 Years Relevant Exp 3-4 yrs. of proven in similar role/industry/geography Reporting to: Direct –BM Location: Nagpur & Ahmedabad SPAN (Numbers of subordinates reporting to the incumbent) Direct : 2-6 TSMs Indirect: Off role Sales Matrix : NA 1. PRINCIPAL ACCOUNTABILITY (Why this role exists?) To Drive profitable market share growth & devise & deploy effective sales strategy for sustainable growth in assigned state for the product line(fans/appliance/B2C/pump) by using cross functional support. Key Responsibilities Sales & Collection Plan and achieve annual budget & collection, ROD plan deployed for the branch Achieve category wise monthly Sales targets for the branch Ensure sales phasing for the month – 7th(10%), 14th (25%),21st (40%),ME(100%) Drive new/focus product in the branch Improve premium contribution of the total sales Ensure min. 90% billing efficiency > 90% target every month (MOU Signed) Channel GTM for each territory covering Trade Partners Continuously Monitor & Improve Channel Partner Health – Dealer, Distributor. Network expansion, correction & Channel management strategies for each product, town category. Top 50 retailers of the assigned area to be catered directly Plan to maximize reach (ND,WD) in all town categories Drive channel finance for your channel partners Sales activation plan, BTL activities including CP meets & brand positioning. Process & Automation Drive Process Improvement initiatives & effective implementation in branch – Tally Patch, Easy DMS, Field Assist, Dealer Portal etc People Ensure Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager, trade marketing for smooth functioning of branch. Review performance of team and provide necessary inputs for performance. Recruit, Review & Coach team for peak performance Identify non performers and develop/replace Drive R&R, employee engagement initiatives OPERATIONS Coordinate C & F / warehousing operations as per laid down policies. Ensure Stock liquidation and min. stock levels as per sales forecasting Competitor Analysis Market Information system Competition Analysis, analytics for forecasting and new product development 3. How we Measure your Performance % Primary sales targets, For B2C – Primary + Secondary % ROD reduction as per corporate guidelines, Collection as per monthly commitment Distribution reach - Channel appointment, ND 100% as per plan Process Improvement Initiatives – Field Assist, Tally Patch, Dealer Portal, Billing Efficiency Focus Product Targets to be achieved 4. KEY INTERACTIONS Internal External Branch Sales Team, RSM Product Team, Marketing Team Support Functions - Service Team, Finance Team Channel Partners 5. Desired Personal Attributes/Functional & Behavioural Competencies Execution Excellence Courage Personal Leadership People Development Innovation 6. Education & Age Graduation MBA(Preferred) Age – up to 40 years

Role Purpose The Senior Manager, Weddings Marketing drives the strategic direction and growth of the weddings segment at the corporate level, taking full ownership of the wedding marketing business plan, developing new channels to reach target audiences and ensuring measurable results Key Accountabilities Develop and implement a comprehensive marketing strategy for the wedding segment, take ownership of the weddings marketing Business Plan and outline key marketing initiatives for growth in line with overall company goals. Lead and manage end to end project involving dedicated wedding-related branding, channels and content development, such as microsites or websites, landing pages and social media profile to build a robust online presence for the companys wedding offerings. Create and oversee multi-channel marketing campaigns to drive awareness and lead generation for the weddings business, including digital, print, OOH, social media, PR and events. Monitor and evaluate the effectiveness of marketing campaigns/ initiatives, adjusting strategies to optimize results, and report to key stakeholders. Define and Maintain key relationships and partnerships with wedding planners, key influencers, event organizers (wedding fairs, expos, etc.) and third-party platforms to boost visibility and promote the weddings business. Key Skills Experiences Educational Attainment: Masters and /or Bachelors Degree in Hospitality, Business Administration, Marketing, Communications or an equivalent combination of education and work-related experience. Critical Expertise Experience: ~10-15 years progressive work-related experience with demonstrated understanding of brand positioning, marketing strategies and campaign deployment. Experience in luxury hospitality is preferred but not compulsory. Attitude and Commitment are the most important qualities we look for. Knowledge of channels and experience in driving digital media strategies including social. Prior exposure to the Indian wedding industry landscape is desirable. Track record in successfully developing and maintaining excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies. Demonstrated communication skills including ability to influence and ability to build and maintain internal external relationships. Technical Skills Knowledge: Excellent knowledge of marketing principles including Marketing planning, brand management, integrated marketing campaigns, roll out measurement Demonstrated project management skills in organizing, planning and executing large size projects Must possess superior problem-solving skills combined with stakeholder management and team leadership skills Role Purpose The Senior Manager, Weddings Marketing drives the strategic direction and growth of the weddings segment at the corporate level, taking full ownership of the wedding marketing business plan, developing new channels to reach target audiences and ensuring measurable results Key Accountabilities Develop and implement a comprehensive marketing strategy for the wedding segment, take ownership of the weddings marketing Business Plan and outline key marketing initiatives for growth in line with overall company goals. Lead and manage end to end project involving dedicated wedding-related branding, channels and content development, such as microsites or websites, landing pages and social media profile to build a robust online presence for the companys wedding offerings. Create and oversee multi-channel marketing campaigns to drive awareness and lead generation for the weddings business, including digital, print, OOH, social media, PR and events. Monitor and evaluate the effectiveness of marketing campaigns/ initiatives, adjusting strategies to optimize results, and report to key stakeholders. Define and Maintain key relationships and partnerships with wedding planners, key influencers, event organizers (wedding fairs, expos, etc.) and third-party platforms to boost visibility and promote the weddings business. Key Skills Experiences Educational Attainment: Masters and /or Bachelors Degree in Hospitality, Business Administration, Marketing, Communications or an equivalent combination of education and work-related experience. Critical Expertise Experience: ~10-15 years progressive work-related experience with demonstrated understanding of brand positioning, marketing strategies and campaign deployment. Experience in luxury hospitality is preferred but not compulsory. Attitude and Commitment are the most important qualities we look for. Knowledge of channels and experience in driving digital media strategies including social. Prior exposure to the Indian wedding industry landscape is desirable. Track record in successfully developing and maintaining excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies. Demonstrated communication skills including ability to influence and ability to build and maintain internal external relationships. Technical Skills Knowledge: Excellent knowledge of marketing principles including Marketing planning, brand management, integrated marketing campaigns, roll out measurement Demonstrated project management skills in organizing, planning and executing large size projects Must possess superior problem-solving skills combined with stakeholder management and team leadership skills

About us Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality. About the Role We are looking for a highly motivated and detail-oriented intern to join the CMO s Office. This role will offer a unique opportunity to work directly with the leadership team on high-impact projects. The ideal candidate will support the Chief Marketing Officer in conducting market research, analyzing performance data, benchmarking competitors, and preparing strategic reports. Key Responsibilities Conduct secondary research on market trends, consumer behavior, competitor activity, and category insights. Analyze internal marketing performance metrics, campaign effectiveness, and ROI. Work on marketing dashboards and prepare weekly/monthly business review decks. Support in developing business cases for new product ideas or brand initiatives. Benchmark best practices across industries (FMCG, D2C, Beauty, Lifestyle, etc.). Track and summarize industry news, innovations, and marketing trends. Assist in preparing presentations and briefing documents for internal meetings or leadership reviews. Collaborate cross-functionally with other teams (eCommerce, Sales, Product, etc.) for data gathering and insights. What We re Looking For Currently pursuing/completed a Bachelors or Master s degree in Marketing, Business, Economics, or a related field. Strong analytical skills and comfort with data (Excel, Google Sheets, or BI tools preferred). Proficiency in PowerPoint or Google Slides for presentation-making. A keen interest in consumer brands, marketing strategy, and business problem-solving. Self-starter attitude with a high sense of ownership and attention to detail. Prior internship or coursework in strategy, marketing, or market research is a plus. While this internship is for a fixed period, outstanding interns may be considered for full-time positions based on performance and availability or the requirements within the company. We encourage you to demonstrate your skills and dedication throughout your time with us.

Position Overview The School of Management is seeking a highly motivated, globally experienced, and academically accomplished Assistant Professor in Management to join our dynamic faculty team. The ideal candidate will bring subject-matter expertise in advanced marketing and management courses and demonstrate a strong commitment to academic excellence, innovation, and industry relevance. The successful candidate will be responsible for teaching across undergraduate and postgraduate programs, with a focus on courses such as Digital Marketing , Sustainable Marketing , Selling & Negotiation , Marketing Management , Sales & Distribution , Services Marketing , International Marketing , and Strategic Brand Management . We are particularly looking for candidates who possess: Global academic or industry exposure , An entrepreneurial mindset , and Experience in integrating AI applications in marketing and management contexts. In addition to teaching, the candidate is expected to actively contribute to the university s research output , engage in mentorship and industry collaboration , and participate in the academic leadership and governance of the institution. The candidate will play a key role in advancing the school s mission of providing future-focused, experiential, and interdisciplinary business education. Key Responsibilities: Teaching & Learning: Design and deliver lectures, case-based discussions, and experiential learning modules across MBA and BBA programs. Develop and revise course materials, assessments, and syllabi aligned with Outcome-Based Education (OBE) and global academic standards. Integrate innovative, student-centric pedagogical methods including digital platforms and simulation tools. Supervise and evaluate student research projects, dissertations, capstone assignments, and internships. Conduct regular assessments, grade assignments/exams, and provide timely, constructive feedback. Research & Scholarly Activity: Engage in high-quality, impactful research in the field of Marketing, Strategy, or related areas. Publish regularly in peer-reviewed national and international journals indexed in Scopus, ABDC, or WoS. Present research at international academic conferences and contribute to collaborative projects. Academic Leadership & Administration: Participate actively in departmental committees, faculty meetings, and university-level initiatives. Contribute to curriculum design, course revision, and academic policy formulation. Support the execution of accreditation (e.g., AACSB, NBA, NAAC) and program review processes. Mentorship & Student Engagement: Serve as an academic advisor and mentor for students across programs. Facilitate student success by nurturing professional development, industry orientation, and career readiness. Encourage student involvement in research, competitions, consulting projects, and entrepreneurship initiatives. Required Qualifications: Ph.D. in Management / Marketing / Business Administration or a closely related discipline from a recognized university. Demonstrated ability or potential to teach a wide range of marketing and strategy subjects. Evidence of published research in peer-reviewed journals; preference for Scopus/ABDC-indexed publications.

Job Title: Head of Brand Company: Circles.Life - Jetpac Location: India Type: Full time About [Circles Life Jetpac]: Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. Were a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think youve got the guts, the smarts, and the hustle to join us, then keep reading! Job Overview Jetpac is seeking a visionary Brand and Creative Marketing Director to lead our brand strategy, creative vision, and marketing execution. This role will define how Jetpac is perceived globally, driving engagement and growth through compelling storytelling, innovative campaigns, and a seamless brand experience. As a key leader in our marketing organization, you will inspire a team of creative professionals and collaborate cross-functionally to deliver world-class content and experiences for travelers everywhere. Key Responsibilities Brand Strategy & Identity Develop and evolve Jetpac s brand identity, voice, and visual language. Define and execute a comprehensive brand strategy that aligns with business objectives and market opportunities. Creative Leadership Lead and mentor a team of designers, copywriters, content creators, and influencers. Oversee the creation of high-impact creative assets, including digital, print, video, and experiential content. Ensure all creative output is consistent with Jetpac s brand standards and business goals. Marketing Strategy & Campaigns Spearhead the development and execution of multi-channel marketing campaigns that drive brand awareness, customer acquisition, and retention. Collaborate with product, sales, and customer support teams to ensure creative alignment with product launches and company initiatives. Lead content strategy, including influencer partnerships, user-generated content, and travel hacks to amplify Jetpac s reach. Cross-Functional Collaboration Work closely with engineering, product, and customer support to ensure a seamless, brand-led user experience. Facilitate creative workshops and brainstorming sessions to foster innovation and fresh ideas. Performance & Analytics Implement and monitor key performance indicators (KPIs) for creative and marketing initiatives, including: Branded Searches: Track and optimize the volume of searches directly referencing the Jetpac brand. Organic Orders: Measure and analyze orders generated through organic (non-paid) marketing channels. Analyze campaign results, user engagement, and market trends to optimize future efforts. Present insights and recommendations to senior leadership and stakeholders Resource & Budget Management Manage creative and marketing budgets, ensuring projects are delivered on time and within budget. Identify and allocate resources efficiently to maximize impact. Industry Trends & Innovation Stay ahead of travel and technology trends, identifying new creative opportunities and channels. Champion creative experimentation and data-driven decision-making. Requirements 8+ years of experience in brand management, creative direction, or marketing leadership, preferably within travel, tech, or related industries. Proven track record of building and evolving brands in dynamic environments. Strong portfolio showcasing expertise in branding, campaign development, and content creation. Experience leading and inspiring creative teams, including designers, copywriters, and content creators. Exceptional communication, storytelling, and presentation skills. Data-driven mindset with the ability to analyze creative performance and optimize strategies. Bachelor s or Master s degree in Marketing, Communications, Design, or a related field. Preferred Experience Experience working with influencers and managing influencer marketing campaigns. Familiarity with travel tech products and global connectivity solutions. Startup experience a must, with D2C/B2C experience preferred. Background in startup or high-growth environments. Desired Skills Proficiency in creative tools such as Adobe Creative Suite, Figma, or similar. Understanding of digital marketing channels and content distribution strategies. Ability to balance creative vision with business objectives. What We Offer Competitive salary and performance-based incentives. Comprehensive benefits package, including health, dental, and vision coverage. Flexible work arrangements with remote or hybrid options. Opportunity to shape the brand of a dynamic and innovative global travel tech company. Career growth and professional development opportunities.

About Us Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos. Today, Circles partners with leading telco operators across 14 countries and 6 continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally. Besides its SaaS business, Circles operates two distinct businesses: Life : A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Jetpac : Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year. Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers. Job Overview We re hiring an Influencer Marketing Lead to drive Jetpac s global influencer marketing strategy and execution . You ll own everything from ideation to partnerships and campaign performance, leveraging KOLs, creators, and communities to build awareness and drive conversions. This role blends creativity, partnerships, and performance. You ll work cross-functionally with performance marketing and brand teams to integrate influencer campaigns into Jetpac s growth engine. If you love building influencer ecosystems and turning content into measurable impact this role is for you. Key Responsibilities Strategy & Planning Design and execute Jetpac s global influencer marketing strategy across key markets Identify priority markets, traveler segments, and outbound corridors for influencer activations Develop campaign frameworks for awareness, engagement, and performance-based objectives Define success metrics (reach, engagement, content outputs, CPA, ROI) and optimize for them Influencer Partnerships Build and manage relationships with a diverse mix of influencers: travel creators, lifestyle bloggers, micro-KOLs, and celebrities Negotiate partnership terms, deliverables, exclusivity, and usage rights Build and scale Jetpac s affiliate KOL network for always-on performance campaigns Source and activate UGC creators to fuel paid campaigns and Spark Ads Campaign Management Plan, execute, and monitor influencer campaigns across channels like Instagram, YouTube, and regional platforms Ensure alignment between influencer content and Jetpac s brand voice and goals Manage influencer briefs, content approvals, and campaign timelines Localize strategies for specific markets and traveler cohorts Cross-Functional Collaboration Work with performance marketing to amplify influencer content through paid channels Partner with brand and creative teams to develop influencer-led storytelling for global campaigns Collaborate with CRM and product teams to design end-to-end customer journeys that start with influencer touchpoints Sync with regional market leads to identify local creator opportunities Analytics & Optimization Track influencer performance using KPIs such as engagement rates, traffic, conversions, and ROI Build dashboards and reports to share insights with leadership and improve future campaigns Run A/B tests to determine optimal content formats, platforms, and creator types Monitor trends in the influencer landscape to stay ahead of the curve Requirements 4 7 years of experience in influencer marketing, KOL partnerships, or community-led growth Proven track record of managing global influencer campaigns and delivering measurable business impact Strong network of influencer contacts across multiple regions and niches (especially travel and lifestyle) Deep understanding of TikTok, Instagram, YouTube, and regional social platforms Experience negotiating influencer contracts and usage rights Strong analytical skills with the ability to connect influencer content to performance metrics Excellent project management and communication skills Bachelor s degree in Marketing, Business, Communications, or related field Preferred Experience Prior experience in a high-growth startup or global consumer tech/D2C brand Experience in travel, telecom, fintech , or app-based businesses Familiarity with influencer management platforms like Grin, CreatorIQ, or Upfluence Exposure to performance-led influencer campaigns (affiliates, CPA-based models) Desired Skills Strong creative instincts for storytelling and influencer content Ability to balance brand building with growth-focused KPIs Comfortable working in a fast-paced, globally distributed team Proactive, resourceful, and highly collaborative mindset What We Offer: Competitive salary and excellent performance-based incentives. Comprehensive benefits package, including health, dental, and vision coverage. Flexible work arrangements with remote or hybrid options. Opportunity to work with a dynamic and innovative global team. Career growth and professional development opportunities

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos. Today, Circles partners with leading telco operators across 14 countries and 6 continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally. Besides its SaaS business, Circles operates two distinct businesses: Life : A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Jetpac : Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year. Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers. Job Overview We re hiring an Influencer Marketing Lead to drive Jetpac s global influencer marketing strategy and execution . You ll own everything from ideation to partnerships and campaign performance, leveraging KOLs, creators, and communities to build awareness and drive conversions. This role blends creativity, partnerships, and performance. You ll work cross-functionally with performance marketing and brand teams to integrate influencer campaigns into Jetpac s growth engine. If you love building influencer ecosystems and turning content into measurable impact this role is for you. Key Responsibilities Strategy & Planning Design and execute Jetpac s global influencer marketing strategy across key markets Identify priority markets, traveler segments, and outbound corridors for influencer activations Develop campaign frameworks for awareness, engagement, and performance-based objectives Define success metrics (reach, engagement, content outputs, CPA, ROI) and optimize for them Influencer Partnerships Build and manage relationships with a diverse mix of influencers: travel creators, lifestyle bloggers, micro-KOLs, and celebrities Negotiate partnership terms, deliverables, exclusivity, and usage rights Build and scale Jetpac s affiliate KOL network for always-on performance campaigns Source and activate UGC creators to fuel paid campaigns and Spark Ads Campaign Management Plan, execute, and monitor influencer campaigns across channels like Instagram, YouTube, and regional platforms Ensure alignment between influencer content and Jetpac s brand voice and goals Manage influencer briefs, content approvals, and campaign timelines Localize strategies for specific markets and traveler cohorts Cross-Functional Collaboration Work with performance marketing to amplify influencer content through paid channels Partner with brand and creative teams to develop influencer-led storytelling for global campaigns Collaborate with CRM and product teams to design end-to-end customer journeys that start with influencer touchpoints Sync with regional market leads to identify local creator opportunities Analytics & Optimization Track influencer performance using KPIs such as engagement rates, traffic, conversions, and ROI Build dashboards and reports to share insights with leadership and improve future campaigns Run A/B tests to determine optimal content formats, platforms, and creator types Monitor trends in the influencer landscape to stay ahead of the curve Requirements 4 7 years of experience in influencer marketing, KOL partnerships, or community-led growth Proven track record of managing global influencer campaigns and delivering measurable business impact Strong network of influencer contacts across multiple regions and niches (especially travel and lifestyle) Deep understanding of TikTok, Instagram, YouTube, and regional social platforms Experience negotiating influencer contracts and usage rights Strong analytical skills with the ability to connect influencer content to performance metrics Excellent project management and communication skills Bachelor s degree in Marketing, Business, Communications, or related field Preferred Experience Prior experience in a high-growth startup or global consumer tech/D2C brand Experience in travel, telecom, fintech , or app-based businesses Familiarity with influencer management platforms like Grin, CreatorIQ, or Upfluence Exposure to performance-led influencer campaigns (affiliates, CPA-based models) Desired Skills Strong creative instincts for storytelling and influencer content Ability to balance brand building with growth-focused KPIs Comfortable working in a fast-paced, globally distributed team Proactive, resourceful, and highly collaborative mindset What We Offer: Competitive salary and excellent performance-based incentives. Comprehensive benefits package, including health, dental, and vision coverage. Flexible work arrangements with remote or hybrid options. Opportunity to work with a dynamic and innovative global team. Career growth and professional development opportunities

Create and edit reels, plan content calendars, track trends, manage influencer campaigns end-to-end, and optimize strategy with performance insights aligned to brand values.

Create and edit reels, plan content calendars, track trends, manage influencer campaigns end-to-end, and optimize strategy with performance insights aligned to brand values.

Responsibilities: * Develop employer brand strategy * Manage social media presence * Measure impact on business results * Collaborate with clients & stakeholders * Create engaging content Flexi working

roven work experience in digital marketing/social media/content creation. Hands-on experience with Meta Ads, Canva, basic video editing apps, and analytics tools. Excellent communication skills in English and Tamil. Ability to think creatively and manage time effectively. Retail, e-commerce, or kidswear experience preferred. Role & responsibilities Content Creation: Create engaging and original content for social media, websites, and campaigns (text, image, video, reels). Collaborate with design and product teams for photoshoots and visual storytelling. Write catchy captions, ad copies, blog posts, and promotional texts. Social Media Management: Plan and schedule content across platforms (Instagram, Facebook, YouTube, WhatsApp, etc.). Monitor and grow follower base, engagement rates, and customer interactions. Respond to DMs, comments, and messages in a brand-appropriate manner. Advertisement & Paid Campaigns: Plan and run paid campaigns on Meta Ads (Facebook/Instagram), Google Ads, YouTube, etc. Monitor ad performance, optimize budget, and generate leads/sales. Report on ROI, impressions, clicks, CPC, conversions, etc. Digital Marketing Strategy: Implement SEO, SEM, email marketing, and WhatsApp broadcast campaigns. Analyze website/social data via tools like Google Analytics, Meta Business Suite, etc. Suggest creative ways to improve engagement and online sales. Preferred candidate profile

Job Title - Gen AI Led Marketing Reinvention Strategy Lead Senior Manager - GN SONG Management 06 Senior Manager Location:Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad Must have skills:Generative AI Good to have skills:marketing strategy, AI/Gen AI, agentic AI, agency experience, and Marketing OS experience. Job Summary : The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner. We are seeking a visionary Senior Manager to lead and scale our Gen AI-led Marketing Reinvention Strategy offering. This role is designed for a strategic thinker and thought leader with deep expertise in Generative AI, marketing transformation, and business consulting with proven leadership skills. You will work at the intersection of strategy, operating model transformation, and AI/Gen AI innovation, helping CMOs and CDOs unlock next-gen marketing capabilities. As a subject matter expert and business builder, you will shape offerings, drive market conversations, and develop compelling client value propositions while also steering large-scale transformation programs across marketing functions. Roles & Responsibilities: Act as a visionary thought leader and subject matter expert by contributing to industry PoVs and whitepapers. Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs. Manage C Suite and identify and drive new business in Generative AI engagements. Design future-fit operating models incorporating Generative AI tools and workflows. Create a compelling north star vision and future-state blueprint for marketing organizations. Collaborate with cross-functional teams to drive transformation across people, process, and technology. Design and execute change management and adoption strategies, including upskilling and training programs tailored to GenAI integration. Develop robust business and value cases for GenAI-led marketing transformation initiatives, quantifying potential impact across efficiency, effectiveness, and experience metrics to secure stakeholder buy-in and drive investment decisions Act as a trusted advisor to CMO/CDO in identifying innovation opportunities through GenAI and build strong lasting relationships. Lead high-performing, multi-functional teams including consultants, managers, technical & functional teams to deliver transformation outcomes with speed and quality. Support Go-To-Market initiatives in collaboration with sales teams to shape and win transformational deals. Stay ahead of the curve on the latest GenAI trends, tools, and best practices and translate them into client-relevant strategies. Professional & Technical Skills: MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology 13-20 years of experience with at least 4 years in marketing strategy, AI/Gen AI, agentic AI, agency experience, and Marketing OS experience. Proven experience in applying Generative AI or AI-led innovation in marketing. Deep understanding of GenAI capabilities, foundation models, and their relevance to marketing operations Experience in driving business by engaging with leadership and C Suite. Hands-on experience in managing operating model design, strategic assessments, and change management programs Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.) Functional expertise of AI/Gen AI along with broad understanding of foundation model & LLMs Experience in working with senior to top management levels within existing organization / client organizations Excellent storytelling and communication skills, with the ability to influence both technical and business audiences Understanding of consulting methodologies, project management frameworks, and the ability to translate client needs into actionable project plans Strong problem-solving skills, analytical mindset, and the ability to apply Generative AI methodologies to address complex business challenges Experience in working with clients across multiple industries like CPG, S&P, Finance, Lifesciences, etc. Additional Information: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. About Our Company | Accenture Qualification Experience:Minimum 13 20 years of experience is required Educational Qualification:MBA

Responsibilities:- Meet client needs through targeted campaigns Conduct meetings with clients Make a good relationship with clients Must have a confident and pleasing personality Travel allowance Sales incentives Flexi working

Job Description: Marketing Manager - School Position Title: Regional Marketing Manager Work Location: Chennai Primary Responsibilities: To promote and position VK12 as the best school network for Students and parents Work with the Leadership team to understand the vision & evolve brand strategies Understanding the Vision/USPs of all VK-12 schools To create a USP for individual schools, location-wise Develop IP/brand activities for the school network or individual schools as per the positioning of VK12 Promotion & visibility for all IPs, predominantly on Digital media. Digital marketing campaigns to be planned & tracked for effectiveness Create a marketing calendar that meets the end goal of VK-12 (enrolments, NPS scores, brand visibility/awareness, brand affinity and referrals) Work with all stakeholders (both internal & external (agencies etc.)) to collate the data required for the campaigns Implement & manage all campaigns (Digital, ATL and BTL as per the requirements) Continuous improvement Measure implementation efficiency & fi ne-tune the strategies for better results next time for every campaign Lead generation during the admission season - Digital campaign and BTL campaign to drive walk-ins Analyse the data collated during the campaigns & present observations & suggested strategies to management Understand competitors using market data collection & analysis to evolve appropriate strategies Key Skills & Competencies: Digital marketing knowledge (social media & other digital options) & should be able to ideate using digital media Market Analysis- Parents profiling, propensity to spend on education and competitor analysis. Understand higher education options in the vicinity. Ideation for BTL & ATL activities as per Brand Positioning and requirements Out of the box thinking - For social media promotions Adapt based on market requirements Need immediate joins or notice below 30 days. Interested candidates share your resume to charles.e@verandak12.com / 9840815258 (WhatsApp)

Key Responsibilities Marketing: Own consumer / user traffic, conversions, and revenue growth Plan and execute all dmarigital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Own, define and drive growth strategy across consumer segments, geographies, categories, products, and channels. Plan, execute, measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Own GTM and drive roadmap to achieve daily, weekly, monthly, quarterly revenue. Build your team: Hire and mentor the team! Insights: New User, New Campaign, New Channels, New Categories / Products, Automations as required. Analytics: Market Research, Consumer Insights, Competitive landscape, Business Intelligence Stakeholder Management: Drive growth through Brand, Marketing, Product, User Experience, Category, Operations, CS. Special Projects: Lead business critical special projects involving stakeholders across functions like marketing, operations, catalogue, product, business development etc. Candidature The candidate should be curious, creative, obsessive for end user, eager to unlearn and learn with bias for results. With demonstrated record of mentoring teams in fast growing and dynamic organizations and should be willing to go that extra mile to work beyond the KPIs. Deep expertise in Growth, Consumer Marketing, Digital, Communication, Product, UX, Analytics are essential for this role. Experienced in digital marketing across channels like Facebook, Google, Yahoo, Affiliate Networks, and others The ideal candidate should be from a top tier B-school graduate with 6-8 years of post-qualification work experience, with expertise in Indian ecomm / Consumer internet marketplace businesses. The candidate should have experience working as a Sr Manager /AVP founding team member driving growth in similar businesses. Strong preference for ex-founders or early-stage founding employees. Strong data driven problem solving skills, eye for extreme details and process led.

Job Title: Manager Zonal Retail - Marketing & Communication 10+ Years Location: Gurgaon Crescendo Global has partnered with the growing Automotive and retail industry , known for its expansive retail footprint and customer-first approach. With a strong pan-India presence, they specialize in providing innovative, tech-enabled services through branded retail formats. Their mission is on delivering exceptional customer experiences, trusted products, and service excellence across every touchpoint. We are looking for a Zonal Retail Marcom Manager , who will be responsible lead the rollout and refurbishment of branded retail stores, drive ATL/BTL marketing, and ensure strong brand visibility across the zone. Responsibilities: Roll out & refurbish branded retail stores across formats end-to-end execution Conduct site visits, approve layouts/3D views, manage civil work, and coordinate store inaugurations Plan and execute BTL activations & local marketing campaigns Track store performance, ensure vendor SLA adherence , and manage deployment timelines Lead merchandising and collateral rollouts at point-of-sale Monitor competition activity and provide actionable insights Maintain a rolling 6-month retail pipeline forecast. Requirements: 10+ years in retail deployment and BTL/ATL marketing working in FMCG/FMCD industry. Strong skills in project management and vendor coordination Excellent communication, negotiation, and stakeholder management Knowledge of local markets, customer behaviour, and competitive trends Ability to work cross-functionally and lead in a matrix organization Energetic, results-driven, and a strong influencer. What is in it for you? High-Impact Role: Lead end-to-end retail marketing initiatives that directly shape brand presence and customer experience on the ground. Cross-Functional Exposure: Work closely with sales, design, product, and corporate marketing teams in a dynamic, collaborative environment. Ownership & Autonomy: Take charge of store rollouts, brand activations, and vendor management with clear accountability. Innovation Playground: Bring bold marketing ideas to life through ATL/BTL campaigns and in-store strategies across multiple formats. Career Growth: Be part of a growing, fast-paced organization with opportunities to scale your influence and grow into senior leadership roles. Visibility & Recognition: Your work will be visible at the consumer level and across internal leadershipreal impact, real results. Reach US: If you're interested in shaping the future of automotive retail , join a fast-paced, customer-first brand and lead impactful retail experiences. Apply now! Share your CV to muskaan.bhardwaj @crescendogroup.in | for a confidential discussion. Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status. Note: We receive a lot of applications daily, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated. Scammers can misuse Crescendo Global’s name for fake job offers. We never ask for money, purchases, or system upgrades. Verify all opportunities at www.crescendo-global.com and report fraud immediately. Stay alert! Keywords: Marcom, ATL, BTL, Marketing Campaigns, Marketing Collaterals, Above the Line, Below the Line, Marketing Analytics, Retail Marketing, In-store Branding, Retail Deployment and SLA Adherence.

Role Overview We are looking for a dynamic and self-motivated Marketing & Sales Professional who is eager to collaborate with us in on-boarding new clients, especially MSMEs and companies across all industry verticals. The ideal candidate is someone entrepreneurial with an interest in digital innovation, business transformation, and client engagement. Key Responsibilities Identify and onboard MSMEs, startups, and industrial clients who can benefit from our AI-powered consulting, digital services, and learning platforms. Promote key offerings such as Maanav.ai (campus-industry connect), DIZIGenAI (MSME automation), and DIZIEdutech (upskilling & internships). Develop and manage sales pipelines across regions and verticals. Represent Vatsa Procons at trade expos, industry forums, and networking events. Work closely with internal teams to customize and pitch relevant solutions. Provide regular client feedback and market intelligence to support solution refinement. Ideal Candidate 2+ years of experience in B2B sales, consulting, or marketing (MSME/industrial focus preferred). Good network in industrial zones, business associations, and startup ecosystems. Strong communication, negotiation, and client relationship skills. Self-driven, with the ability to work independently and meet targets. Interest or experience in digital technologies, AI, or enterprise solutions is a strong plus. What We Offer Flexible collaboration model (ideal for consultants, freelancers, or business development partners). Attractive performance-based incentives or revenue-sharing structure. Opportunity to work with an innovation-led, growing organization. Scope for strategic long-term partnership and regional leadership roles.

Marketing Executive will play an important role in managing offline and online marketing. She/he will work together with a Senior Team Lead for assisting various tasks and activities and help deliver. The duties will include: Social media content inhouse and coordinating with agencies. Assisting on shoots for gift hampers, lifestyle images, posts and stories etc. Influencer marketing and relationship management Co-ordinating with design partners to create brand collateral (digital +physical) Assist marketing manager in successful execution of new store launches, product launches, events, etc. Managing marketing assets - digital and physical. Maintaining reports on marketing activities and initiatives.

Dairy Relationship Manger The applicant would be responsible for formulating strategies to source and grow the Corporate customers / business for the bank related to Food processing/ Agri segment in designated area. The role holder will oversee acquisition of customers including product offerings, pricing, channel strategy and marketing strategy for the given business. The incumbent will work closely with the branch channel and other channels/associates in the field to acquire new business. He will be responsible for overall business management from acquisition till disbursement and then servicing the customers and deepening the relationship.

Major Responsibilities : The Regional Sales Manager is essentially responsible for correct implementation of the sales and marketing strategy in VAP / RSL channel partner defined by the business unit with a view to attaining a defined sales target with accurate forecast. To support in implementing effective Solution partner and Distribution partner program in the region To establish, maintain and improve on meeting the needs of the VAP/RSL Channel and End customers in the region and support for all techno commercial needs. To achieve the assigned yearly Sales targets (e.g. Order intake Sales revenue) with a say to Do ratio of 95% month on month. Maintain and track the Sales funnel, to win projects and specification activities with identified consultants and create an advantageous situation for the projects in the Region with channel partners. Achieve timely invoicing of Sales orders booked with reference to the lead time of the product and achieve the forecasted sales revenue target month on month. Achieve timely collection as per the collectable outstanding for the month with Channels/Customers and achieve the forecasted monthly collection target month on month. Make scheduled monthly visits to Key consultants and closely work on Specifying Siemens products system portfolio from the presales stages to create the pull for the portfolio. Support development of new channel partners in the Region and provide presales and Design support during initial stages to make them familiarize with CPS Comfort Portfolio. Product Knowledge : Any product mentioned below. Knowledge of selling including Building management system, HVAC Products, Application Know How on HVAC Solutions and capability to propose customized solutions. Product Proficiency Required: PICV, Ball valve, Butterfly valve, Stroke valve, Damper Actuator, Thermostat, Sensors, Field Devices. This role is based in Location, where you ll get the chance to work with teams impacting entire cities, countries - and the shape of things to come.

Role Responsibilities: Advise clients on suitable insurance policies and calculate dividends and payment terms. Develop marketing plans and manage client relationships through cold calling and networking. Handle policy renewals, track claims, and ensure timely distribution of policy proceeds. Maintain accurate records and present periodic progress reports to management. Job Requirements: Graduate degree in any stream. Proficiency in MS Office and customer service handling. Strong negotiation and communication skills. Experience in insurance marketing and client advisory preferred.

Executive Marketing Communication & Business Development Aster Medcity is looking for an Executive Marketing Communication & Business Development to join our dynamic team and embark on a rewarding career journey. Develop and implement marketing strategies Coordinate business development initiatives Ensure brand consistency across channels Analyze performance and optimize campaigns

Aster Medcity is looking for Senior Executive Marketing to join our dynamic team and embark on a rewarding career journey Responsible for planning and executing marketing campaigns to promote a company's products or services. Conduct market research, identify target audiences, and develop strategies to reach those audiences. Creating and managing marketing materials, such as advertisements, email campaigns, and social media content. Analyze data and track the results of marketing initiatives to make adjustments and improvements. Work with cross-functional teams, including sales, product development, and creative professionals, to ensure the success of marketing initiatives.