Digital Marketing Specialist

2 - 7 years

2 - 3 Lacs

Posted:5 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other platforms.
  • Manage SEO activities including keyword research, on-page optimization, and link-building.
  • Create and manage PPC campaigns to drive targeted traffic and leads.
  • Handle social media content strategy, posting, and audience engagement.
  • Monitor campaign performance and prepare weekly/monthly reports.
  • Analyze website performance using Google Analytics, Search Console, and other tools.
  • Coordinate with internal teams for creatives, landing pages, and marketing materials.
  • Execute email marketing campaigns and automation workflows.
  • Research market trends, competitors, and customer insights.
  • Optimize conversion funnels to improve ROI.
  • Manage brand visibility through content marketing and online reputation management.

Preferred candidate profile

  • Minimum 1-7 years of experience in digital marketing.
  • Ability to manage multiple campaigns simultaneously.
  • Strong analytical mindset with a focus on ROI.
  • Creative thinker with hands-on knowledge of digital marketing tools.
  • Should be updated with latest digital trends and platform changes.
  • Immediate joiner preferred.

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