Marketing Strategist (Product & Brand) - B2B

Location: Gurugram Sector 58

The Description: "The Mavericks' Guild"

Nitro Commerce

Curious about our journey? Explore our success stories:

https://inc42.com/buzz/exclusive-wigzo-founders-martech-startup-nitro-commerce-bags-funding-to-help-d2c-brands/

https://yourstory.com/2024/10/nitro-commerce-helps-brands-convert-visitors-into-customers-ai

Job Specs for a Game-Changer

We are looking for a storyteller who can see the forest and the trees. As our Director of Product & Brand Marketing, you will be responsible for defining who we are, why we matter, and how our product solves real-world problems. You will sit at the intersection of Product, Sales, and Creative, turning technical roadmaps into emotional narratives that drive adoption and loyalty.

The Mission: What You'll Be Commanding

1. Product Marketing (The "What")

• Go-to-Market (GTM): Own the launch lifecycle for new features, from initial beta testing to global rollout.
• Positioning & Messaging: Build the foundational "Source of Truth" documents that define our value proposition and competitive edge.
• Sales Enablement: Equipping the sales team with the battle cards, pitch decks, and demos they need to win.
• Customer Intelligence: Conduct deep-dive interviews and surveys to understand the "Jobs to be Done" (JTBD) for our users.

2. Brand Strategy (The "Who")

• Brand Identity: Maintain and evolve our brand voice, ensuring consistency across every touchpoint—from a UI tooltip to a billboard.
• Market Resonance: Monitor the cultural and competitive landscape to ensure our brand remains relevant and differentiated.
• Community & Advocacy: Develop programs that turn customers into "super-fans" and brand ambassadors.

3. Content Engine (The "How")

• Narrative Design: Lead the content strategy, moving beyond "SEO filler" to create high-signal thought leadership.
• Multi-Channel Execution: Oversee the creation of case studies, whitepapers, video scripts, and social content.
• Lifecycle Content: Work with Growth teams to craft compelling email journeys that reduce churn and increase expansion.

Your Superpowers (What You've Already Mastered)

• The "

  Translator

  " Ability: You can take a complex API update and explain it to a CEO in a way that makes them want to buy it.

• Strategic Intuition

  : You don't just follow a brief; you help write it. You understand how a brand's tone affects conversion rates.

• Data-Informed

  (Not Data-Driven): You use metrics to validate your instincts, but you aren't afraid to take a creative leap that a spreadsheet can't predict.
• Tech Stack Fluency: Experience with Project, Hubspot/Marketo (Automation), and basic data tools (Mixpanel/Amplitude).

The "Vibe"

• CheckYou’re a builder:

  You enjoy the "blank page" stage of a project.

• You’re an editor:

  You have a high bar for quality and can spot a "corporate-speak" sentence from a mile away.

• You’re an owner:

  You take pride in the results, not just the output.

The Toolkit (The Necessary Stuff)

• 5+ years of experience in Product Marketing, Brand Marketing or Content leadership roles, preferably in a fast-paced, high-growth environment.
• A portfolio or examples that showcase your ability to create genuinely amazing brand content and campaigns (we need to see the proof!).
• Exceptional leadership, budget management, and cross-functional collaboration skills.
• Deep understanding of modern digital marketing, content SEO, and PR/media relations
• A brain that’s half creative genius, half data-driven analyst