Marketing Specialist - Social And Creative

Location: Pune, India

Employment Type: Full-time

Company Description:

At Black Panda Enterprises, we help ambitious startups and growth-stage companies achieve explosive and sustainable success. Our passionate team of growth experts combines design thinking with a holistic approach to build agile systems and processes that unlock full potential. We offer strategic leadership, global expansion guidance, and flexible resources to fuel growth journeys.

Job Summary:

Reporting to the Marketing Director, the Marketing Specialist - Social and Creative is responsible for growing the social media presence of our clients and creating content to drive brand awareness and engagement. The Marketing Specialist is a curious, creative content creator and social media professional who can merge design, messaging and marketing strategy to deliver high-impact communications. The position involves creating visually appealing and engaging videos and marketing materials, growing and engaging with the community, and leveraging analytics to optimize performance. The ideal candidate is a strong communicator with a keen eye for design and video content, storytelling and marketing acumen.

Key Responsibilities:

• Develop and execute comprehensive social media strategies to grow social media accounts to achieve business goals, including increasing brand awareness, online reputation management and driving website traffic
• Lead organic social channels including content development, publishing, testing and reporting
• Tap into social trends and cultural moments, develop timely content and be part of the conversation
• Lead creative concepting and production on social, campaigns, digital, and traditional channels
• Write compelling and engaging copy for social media posts, campaigns and marketing materials tailored to each platform
• Create engaging short-form video content, reels, and stories for social, website and marketing profile platforms
• Design eye-catching graphics and visual assets for social media, website, digital campaigns, event activations and internal communications
• Foster and manage an engaged online community by monitoring discussions, responding to organic and paid inquiries, and moderating user-generated content
• Measure, analyze, and report on social media performance metrics, providing actionable insights and recommendations to drive growth
• Contribute to our small and agile team, maintaining flexibility to work on other marketing projects

Qualifications:

• Bachelor's degree in Marketing, Communications, New Media Production and Design, or a related field
• 3+ years of experience in content creation, social media roles, preferably covering both B2B and B2C efforts
• Strong creative skills and writing and storytelling abilities, with a passion for crafting clear and compelling messages across a variety of platforms and formats
• Expert knowledge in LinkedIn, Instagram, Facebook, TikTok, YouTube, Reddit with a strong understanding of organic growth strategies
• Experience with design applications such as Adobe Creative Suite and Canva to create compelling posts, reels, one-pagers, brochures, presentations and other marketing collateral
• Strong video editing skills using tools like CapCut, Adobe Premiere Pro, or similar
• High attention to detail including proofreading skills, and the ability to adjust content to different platform tones
• Understanding of social media algorithms and best practices for engagement
• Experience with community management and audience interaction
• Strong analytical skills to measure and improve marketing performance and experience with analytics tools
• Strong organizational skills and ability to manage multiple projects simultaneously
• Self-starter who thrives in a dynamic, remote-first, startup environment
• Knowledge of the US healthcare industry, HIPAA, or a relatable, highly regulated industry is preferred
• Enthusiastic, highly collaborative team player with exceptional creativity, problem-solving, and communication skills

Why Join Black Panda?

• A Culture of Innovation: We're not just a company; we're a movement.
• Unleash Your Potential: We believe in empowering our team to think big, dream bigger.
• Work with the Best: Collaborate with brilliant minds and industry leaders.
• Flexible Work: Work-life balance, redefined.
• Perks and Benefits: Because we believe in rewarding hard work.

Other Infrastructure Requirements:

Candidates must have a personal laptop and a stable internet connection.